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9 Creative Ideas to Promote Your Corporate Event

It doesn’t really matter how well you plan for your event or how popular speakers or performers are going to grace it, if you fail to let people know about it, all your efforts simply go in vain.

9 Creative Ideas to Promote Your Corporate Event

The overall success of an event highly depends on the way you promote it. This is because promoting your events is the best way to reach out to your target audiences. This is the first step in increasing your event registration or ticket sales.

Whether you are hosting a corporate event or a musical concert or any other event, you need to have creative marketing strategies to put an impact on your target audiences. In this article, we have specifically talked about some creative corporate event promotion ideas.

Corporate events offer an amazing way for companies to engage their employees and others to celebrate company achievements and more.

Here are some amazingly creative ideas to promote your upcoming corporate events.

1. Create custom posters

Making posters for your upcoming corporate event helps you represent your event in a creative way to your target audiences.

Well, it might seem to be an outdated way of promoting your event but using modern images and embracing the modern style of creating posters will definitely help you in this case.

Upcoming Event

Consider the following:

  • Make sure you display the poster in a place in your office that catches maximum attention or any other area based on your target audiences. 
  • Determine your budget for the poster. One of the biggest advantages of using custom posters is that they do not break the bank. You can use this even if you have a tight budget for event promotion. 
  • Don’t forget to add important details about your corporate event that includes its date, location, venue, time, contact details with phone number and email address and more. 
  • You can also research online to find some sample posters or take inspiration from them.

We hope that these tips will help you create attractive posters to promote your upcoming events.

2. Create an attractive event landing page

Having an attractive landing page for your corporate events can be extremely helpful in promoting it successfully, especially if you have a striking events website.

Here we would like to mention that if you still do not have an events website, you must create one. Use the WP Event Manager plugin to empower your website with some amazing event management features.

Consider the following:

  • Create a landing page for your corporate event and add a calendar to it to let your visitors know about the upcoming events. Use the Calendar addon from WP Event Manager to fulfill this requirement. 
  • Make the registration process easy with the Registration addon offered by WP Event Manager. 
  • Use high definition images, impressive content and graphic designs.

Along with this, you can add a section for testimonials where your last events’ attendees can share their experiences.

3. Event Invitations

Sending event invitations is another innovative way of promoting your corporate event.

Consider the following:

  • Create customized invitations for each of your attendees to make them feel important and encourage them to be a part of it. 
  • Make sure to add creative content and design to your invitation copy. 
  • Give each of them a visually attractive appearance. 
  • Use bold and eye catchy headlines, the recipient’s name and your corporate event details in it. 
  • Make the invitation copy small and crisp.

Here, we would like to mention that event invitations are mainly suitable for small events with a limited number of attendees.

4. Create an impressive event copy

A smart and attractive event copy plays a pivotal role in making your event promotion successful.

Consider the following:

  • While writing an event copy, you need to know who you are writing for. This means you simply need to understand your target audience. For example, if you target young people for your events then you must use modern language and the terms that are used popularly among them. 
  • Don’t forget to mention why your people should attend your event or how beneficial it will be for them. Point out essential features of your event. 
  • Add an attractive headline for your event copy because this is the first thing that catches people’s attention. Use catchy words that explain your event and its purpose the most.

5. Use email marketing

Sending direct emails to people is another way of letting them know about your corporate events. However, you need to make sure that your email is not just filling up their inboxes but also doing its work.

Consider the following:

  • To make sure that email content is read and understood, you need to write an attractive email message that would encourage them to open and read it. 
  • Focus on the design to ensure that it is persuasive and encourage receivers to register for your event. 
  • Personalize the email content. You can use the name of each recipient in the email to make them understand the email has been sent to him or her especially.
  • Try to add GIFs, videos and interactive designs to make the copy stand out.

Here, we would like to mention that the email marketing concept has limited reach. This is because you can only send marketing mails to those who are on your email list.

6. Added venue extras

The next in our list is offering additional facilities to your attendees to promote your corporate events. 

For example, if you have attendees who are going to cover a long distance to attend the event. You can offer them an additional benefit of a local tour.

You can also hire a local team for the same or you can arrange everything yourself. This will be very much interesting for those who are going to grace your event from other countries. 

Join hands with local tour partners to cover this facility at a reasonable cost. 

Besides this, you can also generate an audio tour from your local tour partner and offer that to your guests. 

Such small and creative ideas can bring big changes to your promotional efforts.

7. Inviting special guests

One of the most effective ways of engaging your target audiences in a corporate event is by inviting special guests to it.

Consider the following:

  • You can invite a keynote speaker to be a part of your event. 
  • Make thorough industry research before selecting a speaker.
  • You also need to know the tastes and preferences of your target audiences and who they want to listen to. 
  • The speaker does not have to be a very well known personality but your audience must be interested in listening to him or her. 
  • It could just be someone who has got an amazing story to tell. 
  • If you have budget constraints then you can certainly skip the idea but you can also look for people who are looking for exposure and are ready to speak for free.

8. Create a buzz

It doesn’t really matter what type of event you are hosting, when it comes to promoting it, social media can not be ignored. This is because social media platforms are the places where you can find most of your target audiences.

Consider the following:

  • You can launch a social media campaign before the event on popular social channels like Facebook, Instagram etc. 
  • This creates an excitement among your potential attendees. 
  • You can upload videos related to your pre-event preparations. 
  • Add photos of the venue. 
  • You can also let your attendees know about the popular personalities who are going to attend it and more.

9. Local Partners

It is always beneficial to join hands with local partners and other small businesses that are engaged in the same industry. This opens up many doors of opportunities for your event.

Consider the following:

  • You can invite a local coffee business who is famous in your area to your event.
  • Using branded coffee mugs is also a good idea that can boost brand awareness. 
  • In this way you both can increase the exposure of your brands which is ultimately profitable for both of you.

So we can conclude that partnering with other local companies creates a win-win situation for both of you and doesn’t cost you anything.


The corporate events you organize offer various opportunities to your employees, business partners and clients to build connections but you need to know how to reach out to them successfully and convince them to be a part of it. 

We hope that the above-mentioned corporate event promotion ideas will help you achieve your expected results in your corporate events promotion. However, using a plugin like WP Event Manager can simplify the process even more for you.

As mentioned above, the All Events Manager Pro bundle offered by WP Event Manager can change your marketing game completely. It has addons that fulfill all your marketing related requirements. It contains add-ons such as Zoho CRM, Mailchimp, Sendinblue and more. Click here to see all the plugins and their advantages to know how they can be beneficial for your corporate events business.

9 Creative Ideas To Promote Your Corporate Event
Prachetshi Basu

Prachetshi Basu is the face of our editorial team who looks after all the activities of the content department. Starting from topic generation to editing, she scrutinizes every step to ensure the creation of excellent content.