Why Do You Need a Responsive Web Design for Events?

Gone are those days when web designs were developed keeping the laptops and desktops in mind. During this time, viewing a website on mobile devices was no less than a challenge. As a result, users often abandoned the sites instead of wasting their time on mobile unfriendly designs.

Researches have revealed that the average time spent on mobile phones on a daily basis have drastically increased in the past fews years. It is also found that more than half of all website traffic is generated from different mobile devices making it necessary for websites to be responsive and mobile friendly.

So if you are going to launch your events website soon, you need to know why do you need a responsive web design. In this article we have revealed what responsive web design means and its importance for your events business.

What is a responsive web design?

A responsive web design signifies a website design that looks good and fits well with all screen sizes without affecting its quality and visibility.

The term was introduced by Ethan Marcotte in 2012 which defines a website that is built with HTML code and easily adjusts itself based on the screen size. The main object behind the concept was to offer viewers the freedom to access a website through their preferred devices without hampering its quality.

It is essential for any websites including events to have responsive designs in this era and the main reason behind this is the invention of different types of devices in different shapes and sizes.

In fact, today’s smartphones also vary in sizes, orientations and resolutions which have highly influed the area of web designs and development. Lets find out why it is important for you to have a responsive website.

Why do you need a responsive design for your website?

Besides following the trend and the introduction of different types of devices, there are several other reasons why you must have a responsive web design. Lets find them out here.

1. Maintaining image quality: Responsive designs ensure that your website images do not get affected due to the change in screen sizes that ultimately helps maintain the quality of images on your events website. 
2. Convenience: No one wants their visitors to leave their website because of the struggle to read small fonts or scroll a lot to read a small paragraph. This can be easily avoided with a responsive design where visitors will get the same experience on your website that they get it on their desktop. 
3. Traffic flow: Your target audiences would love to visit your website again and again if you have a responsive designs. This automatically improves traffic flow on your website. 
4. Economy: When you have a responsive design, you can save a lot of money that you would have spent on an expensive mobile application.

Other reasons include:

• In a responsive web design, all the buttons appear prominently which makes it easy for visitors to take actions.
• It also helps visitors access and fill up form fields easily. 
• No important content will be missed as they will be clearly visible. 
• It also increases social media engagement as most people access social media profiles on their mobile phones.

Now that you know why you need a responsive web design for your events website, let us tell you how to make your events website responsive.

How to make your events website responsive?

When you are building a website for events, we would recommend WordPress as a CMS as it is well-known, offers a huge list of plugins and beginner friendly.

Besides this, to make your WordPress events website responsive, follow the below mentioned steps:

1. Use fluid grid

There was a time when websites were built on the basis of pixel measurement but now it is fluid grid. A fluid grid is responsible for positioning your website elements in the right places considering the screen size in which it is viewed. 

A fluid grid helps your web elements adjust themselves based on the screen size.

2. Consider touch screens

Todays smartphones are touch-screen enabled so you need to consider touch screens while building a responsive events website.

Keep the following things in mind:

• When it comes to desktops, make sure the buttons in your website are large enough to be freely pressed by fingertips.
• On the other hand, for mobile screens smaller elements need to be clearly visible to the viewers.

3. Define typography

Usually web developers measure font size through pixels which are suitable for static websites. However, responsive fonts are needed for a responsive website. It means they need to change themselves based on the devices on which they are displayed. 

You need to ensure that your website typography works well and it is readable on various devices.

4. Choose a responsive theme

Choosing a responsive WordPress theme for your website is crucial in this case. Using pre-designed layouts is a good option for WordPress users as they get plenty of options. When it is for an events website, we would recommend the WP Event Manager events theme. They offer responsive designs, WooCommerce compatibility, cross browsing support and more.

Discover the themes now!

5. Test responsiveness

After creating a responsive WordPress events website, it is important for you to test its responsiveness on multiple devices. If any issues found with it, the developers can easily make changes to the code for better results.

Wrapping up

Responsive websites have smartly replaced the old static websites. It has become a necessity for every website owner to focus on responsiveness for a superior user experience and staying ahead of their competitors. 

Follow the above mentioned guidelines and steps to create a mobile responsive website for your events.