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Whether you are preparing a newsletter or blog, Images simply amp up a good written piece. They have an amazing potential to grab eyeballs and encourage people to read the content.
Besides social media posts and blogs, images play a significant role in engaging recipients in email newsletters. Even a well-written content without images seems lifeless.
How to utilize images to enhance email engagement
If you want your emails to get noticed and read, you need to know the right way to use images in the email body that could instantly grab attention. Discover some of the most effective ways to use images in emails to boost engagement.
1. Use high-quality images
If you are using images in your email, make sure each of the images you add is of high resolution and looks good. Recipients consider low-resolution images as spam. Besides high quality, you also need to maintain image relevance with the content. Consider the following things while selecting images for your email content:- When it comes to newsletters, ensure that the images you create or select perfectly describe them.
- For promotional emails, focus on building a sense of curiosity among recipients through images.
2. Add ALT text to images
ALT text is an important part of an image as it is used to describe them. Images without ALT text are often ignored by recipients. To avoid it, do not forget to use ALT text in all the images you attach with your email content. Consider the following things while adding ALT text to your images:- Use appropriate language and punctuation in your ALT text.
- Avoid using quotation marks in the text as the ALT attribute of your HTML campaign depends on quotation marks to understand the beginning and the end of the text. So putting additional quotation marks may break the HTML.
- Make sure you do not copy-paste the image caption to your ALT text. Instead, provide useful information about the image in ALT text that a caption alone can not.
- Keep the description short and crisp.
3. Focus on the image size
For images in email content, size does matter. Using high-resolution images within a proper size limit might sound tricky but you can easily do it with various tools that are available on the internet. The image size plays a big role here as email recipients usually do not prefer wide image templates. The normal width limit goes up to 600 pixels for your images and it is better to keep it within 1MB.4. Make it mobile-friendly
Today, most people access their mailbox through their mobile phones making it imperative for you to add mobile-friendly images to your emails. In simple words, you need to ensure that your email images carry a responsive design. Readability is a huge factor for all types of communication. If your images are not clear then it is obvious that the email recipients will lose interest in reading the text. Creating mobile-friendly images also guarantees that your images are clear and properly aligned on desktops as well.5. Maintain a balance between image and text
This particular point is based on your email or newsletter aesthetics. If you can maintain a balance between the images and text that you use in your emails or newsletters, it becomes easy for you to attract recipients to it. This is important because there are people who tag emails as spam depending on its image-text ratio. You can build your email or newsletter body with 20% image and 80% text to maintain the best image-text ratio.6. Select the right image format
Have you ever heard the terms PNG or JPEG? They are the most prominent examples of image formats. The success of your email or newsletter often depends on the type of image format you choose. Both the formats have some advantages and disadvantages. With the JPEG format, you can decrease an image size up to 100 times and that too without affecting the image colors. This format is suitable for light image where the email loading time will remain the same. However, JPEG puts a negative impact on the image quality when compressed. Thankfully, PNG delivers high-quality images even when the images are compressed. In addition to that it also works wel with transparent background. One of the disadvantages of PNG is that it does not work on old browser versions. SVG and GIFs are also popular image formats and you can choose any one of them based on your tastes and preferences. However, it is suggested that GIFs are appropriate for newsletters with animated images and JPEG is an ideal choice for images where colors are important. With all these purposes, Adobe Express online free photo editor will be your perfect companion in the path of creating your unique and balanced results.7. Use stock photos carefully
There is no alternative to creating original images but sometimes due to the lack of in-house images, we need to depend on stock photos. If you too face this issue then let us tell you, using stock images need proper customization to make it suitable for your brand. You can also consider AI tools to make high-quality images quickly.8. Add the CTA in the right place
The CTA button is the most important part of your email campaign. As some people determine whether to tag an email as spam on the basis of its loading time, we recommend you to avoid adding the CTA button inside an image. This is because if the images take longer to upload then the recipient will be confused about his or her next step. Make sure that your CTA button is:- Clearly visible.
- Clickable and redirects at the right place.
- Easily accessible through mobile devices.
9. Maintain hierarchy and contrast
Use your images wisely in your email content to help your brand maintain hierarchy and contrast. The term “hierarchy defines the usage of the right sequence of email elements based on their importance. On the other hand, to have contrasting elements you need to create visual differences by using different font sizes, colors, shapes and more. For instance, you can use bigger fonts and bold colors in headings or sub headings and normal text for the body. We hope that the above mentioned strategies will help you utilize your images in the best way to boost email engagement. If you want to make your email marketing campaigns for your events successful you can go through this article on “A Comprehensive guide to email marketing“.Wrapping up
Email marketing has become an inseparable part of online marketing that almost every business uses to reach out to their audiences. However, only the content of an email marketing campaign does not have the potential to make it successful. To visually attract your customers you need to share images with them that perfectly suits your campaign objective. By using short, and crisp sentences, proper punctuation and high-resolution images you can boost your email engagement.About the Author
