How to Increase Event Attendance with WP Event Manager

Do you want to increase attendance at your next event?

Whether it is a virtual or in-person event, event attendance remains as one of the biggest concerns of event organizers. Understanding how to increase event attendance and encouraging attendees to spend on your event and be a part of it is an art that every event organizer should know. 

It all depends on the right strategy to attract people to an event. Some of the crucial factors include your event content, promotional method, ticketing system etc. Event Management software for small businesses can help you a lot in this regard. However, you need to choose the right one for your business. 

If you are a WordPress user, you can trust WP Event Manager for all types of event requirements. It is an event management plugin for WordPress that offers everything that you need to host a successful event. 

In this article, we have shared some of the most effective strategies to increase your event attendance with WP Event Manager, which is surely going to help you.

Increase your event attendance with WP Event Manager

WP Event Manager can help you boost your event attendance in multiple ways through its premium add-ons.

1. Create an events website to add event listings

Having an event website is the first thing that you can do to reach out to a wider audience. An SEO-friendly events website is a must to increase event attendance. If you already have a website, then you can skip this point otherwise, we recommend WordPress for your website as it is beginner-friendly and comes with huge event plugin options. WP Event Manager is one of them.  

You can create a detailed event listing website with WP Event Manager which helps you add, edit or delete your events from the list at your convenience.

Advantages:

• Your events get better exposure with systematic listing on your events website.
• It also helps you manage the lists easily.
• It makes your events easily accessible to your global audiences and more.

The best part about WP Event Manager is that the core plugin is absolutely free. All you need is a dedicated WordPress website for your events.

2. Embrace email marketing

Email marketing is one of the most crucial aspects of event promotion today that allows you to keep in touch with your audiences through emails on updates, news, and product launches. These emails keep your followers updated with event details, event reminders, and also about the latest offers on tickets and more. 

WP Event Manager has a set of CRM plugins that enable you to automate email marketing and manage attendee data efficiently.

Advantages:

• Marketing automation.
• Better attendee data management.
• Customizable email marketing and more.

WP Event Manager’s CRM plugins include the following:

• Mailchimp.
• Hubspot CRM.
• Sendinblue.
• Salesforce CRM.
• Zoho CRM.
• Active Campaign.

Check out the entire list here.

3. Offer a smooth ticketing and registration system

You might be surprised to know that a lot of people step back from registering or purchasing an event ticket due to its complicated procedure. As an event organizer, if you want to avoid this, you need to add a smooth and secure registration and ticketing system to your WordPress site.

WP Event Manager’s premium add-ons Sell Tickets and Registration are developed to fulfill this requirement. With the Registration addon, you get a customizable event registration form that your attendees need to fill in to complete the registration process.

Advantages:

• The customizable registration form allows you to add, edit or delete form fields as per your requirements.
• Smooth registration process for attendees.
• They do not have to switch websites to register for your events.

Discover the plugin now!

Similarly, the WooCommerce-integrated Sell Tickets addon streamlines your event ticketing process.

Advantages:

• You share event tickets to your attendees through emails.
• Add a QR code to each ticket for a hassle-free check-in experience.
• Handle transactions securely with WooCommerce.
• Get ticket sales report to measure event success.

Explore its features now!

Offering a trouble-free ticketing and registration process always impresses your audiences, which ultimately leads to better attendance at your events.

4. Easy check-in, check-outs

No one likes to stand in long queues to enter into an event premises as it is tiring and it completely drains energy. That is why, as an event organizer, you need to ensure that the check-in and check-out process at your event is easy and obstacle-free. 

You can do that with WP Event Manager’s Sell Tickets add-on as it offers QR code in tickets, which your attendees need to scan to enter the event venue.

You can also track your attendees’ check-ins and check-outs with the organizer app offered by WP Event Manager for free. The app enables you to check and track attendees, manage their status, event listings and more.

Find out more about the organizer mobile app.

5. Use data and analytics

Data and reports of your events are crucial to measure its success and also take steps to improve their quality. With the premium add-ons of WP Event Manager like Sell Tickets, Registrations, etc you get a complete sales report in terms of the number of tickets, registrations and more.
This helps you understand which idea of yours is working in favor of your events and which ideas are not.

We hope that the above mentioned steps will help you find answer to the question “ How to increase event attendance with WP Event Manager?”

Frequently Asked Questions

1. How do I get more people to attend an event?

Use the following strategies to boost attendance at an event:

• Create an events website.
• Streamline registration and ticket sales.
• Embrace email marketing.
• Offer easy check-in and check-outs.
• Use reporting and analytics.

2. How to track event attendance?

You can easily track your event attendance with WP Event Manager’s Organizer app which lets you monitor event check-ins and check-outs.

3. What are the causes of low attendance in events?

• No promotional strategies.
• Lack of awareness.
• Complicated registration and ticketing method.
• High ticket prices etc.

4. How do you take attendance at a large event?

When it comes to a large event, attendance can be taken with QR codes, mobile apps with check-in features and self driven kiosks. 

5. What is the formula for event attendance?

The formula to measure the event attendance rate is: 

Attendance Rate=(Total Attendees/Total Registrants)×100

Wrapping up

We hope that the strategies mentioned in this article to boost your event attendance with WP Event Manager will help achieve your target in terms of event attendance. WP Event Manager provides many other features as well that you can add to your website to elevate your events and user experience on your website.