6 Essential Elements of a Successful WordPress Events Website

Creating a dedicated events website helps you step into the modern way of managing events. A good WordPress events website is fast and carries sophisticated designs, clear content, and easy navigation that instantly impresses the visitor. When it comes to building a WordPress events website, only displaying the events properly is not enough. Certain features and functionalities are absolutely necessary to stand out.

Adding these elements to your website becomes easier when you are with WordPress. Thanks to its wide variety of plugins, but which plugins should you use to fulfill your event website requirements? what are the essential elements of a successful events website?

Well, all your queries regarding this, will be solved in this article in which we have picked up 6 essential elements that your WordPress events website must have. let us discover these elements.

Must-have elements of a successful WordPress events website

1. Clear and comprehensive event details

As your WordPress events website works as an event information hub, you need to ensure that it contains all the necessary information regarding them so that your attendees or website visitors do not have to go anywhere else for that.

Such details include event dates, description, venue, location, schedule, speakers, registration, ticketing, and more.

Besides this, showing your event location in a map on your website also improves user experience.

Pro tip: Use WP Event Manager to create a detailed event listing website. The core plugin WP Event Manager is absolutely free, which means you can create your event for free. Additionally, with its premium addons, you can enhance the features and functionalities of your events website.

2. Simplified registration and ticketing

Registration and ticketing are both crucial aspects of an event management website. A long and complicated registration process often turns off visitors. Moreover, juggling between sites also annoys users. To avoid this, your events website must have a powerful registration and ticketing system with 100% payment security.

Make sure your registration and ticketing system carry the following features:

• Sell multiple ticket types.
• Customizable registration form.
• Networking opportunities for all participants.
• Secured payment method with multiple payment options.
• Registration and ticketing status update.
• QR code check in.
• Tracking reports and analytics.

Protip: Try the Registration and Sell tickets addon from WP Event Manager, that offer all the above mentioned features along with AI driven matchmaking facility for better networking in events.  

3. Mobile friendly website design

Your WordPress events website is mostly accessed through mobile phones as research shows more than 60% of web traffic is generated from mobile devices. This makes it necessary for your website to be mobile friendly with responsive designs and fast loading times. In simple words, the images, designs, colors etc you have in your website should look premium in desktop, mobile, and tablet screens.

Consider the following tips:

• High resolution images.
• Intuitive navigation.

Pro tip: WP Event Manager's WordPress event themes come with responsive designs and SEO friendliness which ensures  high quality visual experience to mobile and desktop users.

4. Integrated marketing tools

A  solid promotional strategy is crucial for even a well-designed events website to succeed. That is the only way to reach out to your target audiences. To achieve that your website must adopt email marketing, social media promotion and SEO friendly practices.

You can automate the entire process by integrating marketing tools on your website. It will help you automate email marketing and personalize campaigns using your attendee data.

Protip: WP Event Manager offers marketing addons which are integrated with tools like Hubspot, Sendinblue, Salesforce etc. They help you send automatic reminders to your attendees and customize each message as per requirement.

5. Branding options

Your website represents your brand online so it must carry its logo, colors, and other signature styles that your brand follows. Keep this in mind while creating a WordPress events website. Use simple and sophisticated designs with high quality images and content that perfectly reflect your brand.

Protip: Choose your preferred theme from WP Event Manager's events theme directory that offers a wide range of event themes for you to choose from. The best part is they come with responsive designs, WooCommerce-friendly and allow you to customize as per brand requirements.

6. Reports and analytics

Reports and analytics are extremely important to track your event performance. For example, real-time reports help you understand how many people registered, the total number of tickets sold, remaining tickets, which sessions generate maximum engagement, and more. Such report shows a clear picture of your event's success and let you improve them in the future.

Protip: WP Event Manager's Sell Tickets and Registration addons offer detailed reports on your event registration and ticket sales and more.

Wrapping up

Building a website and putting your event information in that is not enough to gain the attention of your target audiences. Today's modern audiences look for experience, and to satisfy them, you must have a dedicated event registration, ticketing system, promotional tools, proper branding, mobile friendly designs, and reports. The best part here is that you can add all these essential elements to your WordPress events website by using WP Event Manager and its premium addons as it works as an all in one WordPress events solution.

Whether you sre creating a brand new WordPress events website or revamping the old one with better features and functionalities, add the above mentioned elements to gain desired results.