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The event industry is constantly going through several changes with technological advancements. Going are those days when managing an event was equivalent to moving a mountain. It was due to the hassle of selecting a venue, managing bulk registrations manually, selling tickets and promoting events with traditional methods and more.
Key elements of event management
The key elements of event management includes the following:- Event infrastructure.
- Target audiences.
- Event attendees.
- Event organizers.
- Event venues.
- Media.
- Setting your event objective.
- Selecting a suitable location for your event if it is an in-person or hybrid event.
- Fix a date for your event.
- Build a roadmap for your entire event.
- Effectively promote your event in online and offline channels.
- Look for arrangements.
- Managing guests during the event.
- Post event activities like collecting feedback from your attendees.
- Monitor your event performance.
5 new trends in the event management industry in 2023
1. The culture of conducting hybrid events
The concept of virtual events flourished in 2020 during the pandemic and it was the only way to conduct events at that time as social gatherings were restricted. Within a very short period of time businesses realized the benefits of virtual events and as a result virtual and hybrid events are still dominating the event industry.- Wider audience reach.
- Convenience.
- Less expensive.
- Huge scope of event attendance.
- Global reach.
- Brand awareness and more.
2. In-person events adopt digital elements
Now digitalization can be witnessed in in-person events as well due to the invention of new technologies. For example with the help of WordPress plugins, all the aspects of an in-person and virtual events can be managed through a WordPress website. Today, the majority of events businesses carry an online identity to expand its audience reach. Having an online presence has become imperative for all businesses due to the vast penetration of mobile phones into our society.3. Using Social Media as an Event Promotion Tool
Gone are those days when social media platforms were only used to stay connected with people’s known circle and to build new connections. Today it has become an effective event promotion tool as well. In fact, there are many people who make their decision whether to attend an event or not based on their social media presence and feedback.- Creating event pages on these platforms and sharing updates.
- Posting pictures and videos of previous events to let people know about how they are.
- Organizing contests.
- Engaging audiences through various discussions related to events and more.
4. Mobile technology is changing how people attend events
Lets face it, we humans lead a completely mobile-dependent life where we use this small device to fulfill our daily requirements. Mobile technology has also touched the event industry and as a result of which mobile apps are widely being used to manage various aspects of events.5. Live streaming events to attract attendees
Going live is the ultimate trend of 2023 in not only the event industry but almost everywhere. Live streaming an event carries multiple benefits.- Live streaming events boost engagement.
- They allow direct communication between viewers and event organizers.
- Viewers share instant feedback with reactions and their comments.
- The new generation prefers this concept as they like to stay connected with their favorite brands through live events.