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Whether it is a conference or a webinar, every event requires strategic planning and execution. Starting from selecting a suitable venue to inviting chief guests and speakers everything needs to be on point. When it comes to measuring the success of an event, several factors come into the picture and one of these factors is audience engagement.
Besides ticket sales, the extent of audience engagement in your events including conferences plays a great role in determining the success of it. This is because your attendees will also be interested in your events if they can connect themselves with it and take part.
So how to maximize attendee engagement? To get the answer, you need to read the article.
4 ways to know your target audiences
A conference is generally attended by people from different backgrounds having diverse roles. You can divide your conference attendees into various groups and specify the one that is the most important for your conference and your exhibitors and sponsors. Only identifying your target audiences is not enough to create personalized event content including your conferences, an organizer needs to understand them and what they are looking for in your events. Here are the 4 most effective ways of understanding your target audiences for any kind of events:1. Who are they?
Find out about the following things to know who they are:- The age group they belong to.
- Their marital status.
- Educational qualification, occupation and income.
- Nationality.
- Things of interest etc.