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Having a best event ticketing software is more than just an option for modern event organizers. It is an absolute necessity for those who want to increase their event ticket sales and offer a great user experience at the same time.
The event industry is growing at lightning speed and it has become a multi-billion industry that generates massive revenue.
Best Event Ticketing Software
- WP Event Manager – Top choice for WordPress users & nonprofits
- Eventbrite – Versatile for all event types
- Cvent – Enterprise-level for large-scale events
- Ticket Tailor – Budget-friendly with zero ticket fees
- Brown Paper Tickets – Ideal for indie/community events
What is an event ticketing software?
An event ticketing system signifies the process that allows organizers to sell event tickets and manage the entire process online. All types of event tickets like virtual, in-person, and hybrid can be sold through this. These platforms are built with features specific to ticket selling, buyer satisfaction, and better event management.Benefits of Using Software for Event Ticketing
Having an best event ticketing software not only helps you in the overall event management process but also increases your ticket revenue. Here are reasons that justify why it is important for you to have an best event ticketing software.- To improve user experience: An event ticket software removes the hassle of collecting attendee data, managing payments, and distributing tickets physically which ultimately makes the entire process easy for both attendees and event organizers.
- Streamlined operations: A perfect and best event ticketing software simplifies the entire event management process with automatic ticket sales, secured online payments, registration and check-in management and more. This also removes the scope of errors making the system accurate and fast.
- Data-based event reports: The best part of having an event ticketing software is that it offers useful data and insights about your event ticket sales including the total number of tickets sold, attendee demographics, and more. By doing a detailed analysis of this data you can build a solid marketing strategy and upgrade your upcoming event content.
- Flexibility: A best event ticketing software is flexible enough to be used for different types of events based on their sizes and requirements. Whether you are organizing a small meet-up or a huge conference, an event ticketing software always works in favor of you.
Key Features to Look for in Event Ticketing Software
1. Customizable Registration & Ticketing
- Why it matters: Make forms customizable to capture attendee information (dietary requirements, session choice) and generate branded tickets.
- Look for:
- Drag-and-drop form builders.
- Support for various ticket types (VIP, early bird, group).
- Conditional logic (e.g., display specific fields depending on ticket type).
2. Multiple Payment Gateway Support
- Why it matters: Provide flexibility for global attendees and minimize payment failures.
- Look for:
- Stripe, PayPal, Apple Pay, etc., support.
- Tax calculation and currency conversion.
- Donation add-ons (essential for nonprofits).
3. Mobile-Optimized Check-In
- Why it matters: Accelerate entry and cut lines with QR code scanning or NFC.
- Look for:
- Offline mode for check-in (for unreliable connectivity).
- Badge printing integrations.
- Real-time attendance tracking.
4. Real-Time Analytics & Reporting
- Why it matters: Monitor ticket sales, revenue, and attendee demographics to maximize ROI.
- Look for:
- Dashboard views of top metrics.
- Exportable reports for sponsors or stakeholders.
- Donation tracking (for fundraisers).
5. Integration Capabilities
- Why it matters: Sync data with your CRM, email tools, or membership platforms.
- Look for:
- Native integrations with Salesforce, Mailchimp, or Zapier.
- WordPress compatibility (WP Event Manager does this well).
6. Attendee Management Tools
- Why it matters: Segment audiences, send updates, and handle waitlists.
- Look for:
- Bulk email/SMS messaging.
- Auto-reminders and post-event surveys.
- Waitlist management with auto-promotion.
7. Security & Compliance
- Why it matters: Secure sensitive attendee data and payments.
- Look for:
- GDPR/CCPA compliance.
- PCI-DSS certification for payments.
- Encrypted data storage.
8. Multi-Event & Series Management
- Why it matters: Organize recurring events (conferences, workshops) from a single dashboard.
- Look for:
- Copy/paste event templates.
- Season passes or membership-based access.
9. Marketing & Promotion Tools
- Why it matters: Increase ticket sales with integrated marketing tools.
- Look for:
- Discount codes and referral programs.
- Social media sharing buttons.
- SEO-friendly event pages (WP Event Manager optimizes WordPress sites).
10. Virtual & Hybrid Event Support
- Why it matters: Reach remote audiences with livestreams or on-demand content.
- Look for:
- Zoom/YouTube integrations.
- Virtual lobby and networking features.
5 Best Event Ticketing Platforms
Selecting an appropriate ticketing platform is essential for smooth registrations, optimal attendance, and revenue growth. Below is a carefully selected list of the top 5 best event ticketing platform.1. WP Event Manager
- Best For: WordPress users, nonprofits, and small to mid-size events.
- Key Features:
- Free core plugin with cost-effective add-ons.
- Intense WordPress/WooCommerce integration.
- Customizable registration forms and donor tracking.
- Suits hybrid events and membership-based organizations.
- Pricing: Free + premium add-ons (from $49/year).
2. Eventbrite
- Best For: Versatile event types (workshops, concerts, festivals).
- Key Features:
- Easy-to-use interface for rapid event setup.
- Integrated marketing tools and promo codes.
- Global payment processing.
- Pricing: Free for free events; 2% + $0.79 per paid ticket.
3. Cvent
- Best For: Large companies and intricate events (conferences, trade shows).
- Key Features:
- Sophisticated venue sourcing and logistics features.
- Sponsor/exhibitor dashboards.
- Detailed analytics and reporting.
- Pricing: Custom (enterprise-level plans).
4. Ticket Tailor
- Best For: Frugal organizers with no ticket fees.
- Key Features:
- No commission on ticket sales.
- Simple, mobile-friendly checkout.
- Custom branding and embeddable widgets.
- Pricing: Starting at $0.99/ticket (no monthly charge).
5. Brown Paper Tickets
- Best For: Indie, community, and arts-oriented events.
- Key Features:
- Low fees with clear pricing.
- Strong emphasis on social responsibility.
- Box office management tools.
- Pricing: 2.5% + $0.99 per ticket.
Current challenges of event ticketing software
Whether you want to set up an event ticketing software on your website or you already have one, you need to know the challenges that an event ticketing system may bring in your way of managing event tickets so that you can be cautious while using them.- Scalability: Sometimes an event ticketing software may fail to manage the increasing demand for tickets during peak hours which leads to website crashes and customer dissatisfaction. In simple words, some ticketing systems are unable to handle a huge traffic pressure, so you need to make sure that you choose the one that is flexible and capable of handling heavy traffic flow.
- Personalization: Nowadays personalization is everywhere and offering personalized event experiences to attendees is something that every event organizer aims to do. However, creating customizable ticket experiences based on each attendee's preferences can be tough. That is why having a ticketing system that provides detailed ticket sales reports is recommended to help you understand what your customers like and what they don't.
- Preventing frauds: Maintaining the authenticity of tickets and restricting fraudsters are crucial for event event organizers. The usage of fake tickets can lead to financial and reputational loss for event organizers. That is why having an event ticketing system with a digital ticketing facility and proper security measures is very important.
- Compatibility with other systems: Last but not least, event organizers often face compatibility issues with different platforms that they use on their website for additional facilities. For example, your event ticketing system need to work well with the CRM you use for marketing automation. Ensuring that all the platforms you use are compatible with each other can be challenging.
Choosing the best event ticketing software for your business
When it comes to a good ticketing system, we recommend WP Event Manager’s Sell Tickets addon. It is one of the most popular event management plugins that is trusted by thousands of customers throughout the world. Sell Tickets is a WooCommerce-based addon that streamlines the entire ticketing selling process with a secured payment method.- Multiple ticket types.
- The trust of WooCommerce.
- Digital tickets facility.
- Detailed ticket insights.
- Customizable.
- Scan code for check-in management.
- Easy attendee data management with the Registration addon and more.
Frequently Asked Questions (FAQs)
1. Can Ticketing Software Support Refunds and Cancellations?
Yes! Refunds, cancellations, and rescheduling are mostly automated on most platforms; customizable policies, partial/full refunds, and automatic attendee notifications. WP Event Manager enables organizers to establish refund rules and synchronize updates across platforms.2. Can Ticketing Software Be Integrated With CRM Tools?
Yes! Top tools integrate with CRMs such as Salesforce, HubSpot, and WordPress plugins. Check for native integrations or Zapier support. WP Event Manager supports integration with WooCommerce and donor CRMs for non-profits.3. What Are the Typical Costs Associated With Event Ticketing Software?
Pricing Models:- Per-Ticket Fees: 2-5% + 0.50−0.50−2/ticket (e.g., Eventbrite).
- Flat Subscriptions: 20−20−500+/month (e.g., Cvent, WP Event Manager's premium add-ons).
- Free Plans: WP Event Manager (core plugin) or Ticket Tailor (small events).