If your event managing website is not well managed, how can one trust that your event will be? You have to provide the attendees with an entirely executed platform with features like registration, calendar, and maps to tell them briefly about your event. If you are a coder or can hire one, then things can be easy for you. But if you are a non-technical person and still want to entertain with every essential feature, then WP Event Manager Add-ons are for you. You can add literally every feature for an event to your WordPress website using different plugins, and most of them are Free.
Many plugins are being used for managing an event, like EventOn, Event Manager, All in one event manager, and Amelia. Still, we found that the WP Event Manager Add-ons are best among all. This event manage plugin comes with some very robust plugins that make the work easy for you, and you don’t need a developer at any stage of building your website.
The plugin WP event manager that is being discussed here is a complete package, and after that, you don’t have to fret about any other plugin or add-on to manage your WordPress site. For example, you want to maintain a website for a singer and his next events and concerts.
WP Event Manager Add-ons Benefits
By using this plugin, you can display all the activity in a very alluring fashion with all the details of every event, not only that, but you can also sell tickets right from your website using this plugin. Isn’t that amazing? WP event manager comes in handy because it gives you the freedom to choose the add-ons you need from the list of add-ons so that you don’t have to install all the add-ons. Here is the list of all the add-ons, their functioning, and features.
Every event should have an online registration form, and this makes the game authentic and well managed. WP event manager comes with the registration add-on that you can use to allow the visitor to register for the fact that you can further process in the admin panel. This plugin is quite a developer’s friendly in case if you want to make any modification. However, it has all the possible features.
Here is a list of all the features that you are going to get using this add-on:
- Registration Dashboard
- Registered Users List
- Get a Registered status
The dashboard provided by this add-on is much more extensive and detailed. It not only allows you to see the list of the users who did the registrations, but you can also see total enrollments, users who canceled, users who confirmed, archived, and checked in, etc.
When you allow your users to register for the event, they can put the information in there, and that is what you demand from them. Once the user gets logged on your event website, you can see all the information about them in the form. You can also see the time of their purchase, the number of tickets they purchased, and thus you can change the status from the waiting list to confirm.
You can also mark a specific attendee for some actions later. Moreover, you can comment on someone’s registration form for your other team members or the user. You can also send emails to the attendees right from there. Also, you can delete any attendee registration.
Once a user is registered for an event in the listing, you can see that the user is already registered for that event. The searching for registered attendees for the next events can be time-consuming, but you don’t have worry using this add-on as this will manage all the things exceptionally well, you can see a registered status in the event listing that this attendee is already registered for this event.
These are some of the significant features for this add-on, you will also get a lot of other features like adding registrations from the backend, managing the registration forms and notifications for the attendees.
If you are managing an event, then you should issue some pass or tickets for your users. Selling tickets can be a pain for a developer if that has to manage using any payment gateway. But for your WordPress website, Sell tickets are one of the best add-ons that will sell tickets for you on autopilot and inform you about the number of tickets sold, and you have to see those reports. It integrates with WooCommerce, so you don’t have to worry about the payment gateway.
The Following are Some of the significant features of this add-on.
- Create 3 Types of Tickets
- Download the Ticket
- Backend Settings for Tickets
- Overview Details
You can change the nature of the ticket that you are giving to your users. No doubt, the add-on name is Paid ticket, but you don’t have to do that all the time. So you can create three types of tickets. The paid tickets, free tickets, and donation tickets. For the paid ticket, the user has to pay the asked price, but for the free ticket, the user can get the e-ticket in his mailbox without paying anything. If you are organizing a charity event, you can create a charity ticket, in which you can set a minimum price for the ticket, but users can pay as much as they can.
You can download the tickets for any of the attendees to use that in the event reception or anywhere else. Users can also download the ticket and take a print that can be used for the entrance.
You get a very user-friendly backend editor for the tickets that you can edit using the required information, price for the ticket, and information about the ticket.
You get an overview of all the tickets sold, the VIP tickets, free tickets, and the amount of money collected selling those tickets. You can then sort them according to different categories too.
To keep a record of all the attendees in an event is a very necessary task. The significance of this feature encircles each and every aspect of an event management website. WP Event Manager offers an attendee information plugin that performs the vital task of keeping information about the attendees of a specific event that is being managed by your website. This plugin helps to spit out a list of select options for a particular event when a person submits his/her information on the website.
This plugin requires the Registration and Sell Tickets plugin to be already added to the website. Without these modules being already added on your website, you won’t be able to use the Attendee Information plugin.
- Frontend Submission Form
- Buyer Only
- Each Attendee
Once you have installed this plugin, you can specify the type of information that you require from the users. You can easily specify the type of information, you can mention all the fields of information that you require as well.
In this type of information panel, you require only the information of the buyer and the number of tickets he/she buys. In this case, the field of information is minimal and no extra information is mentioned.
It will ask for the information of each and every attendee for a specific event. The user has to fill in the information and pour out data about each ticket that he/she has bought.
It definitely depends upon the manager and the type of information that is required. These features along may others show the importance of this plugin for an event management website.
Every event management website needs to achieve some milestones in a designated time. Calendar plugins offered by WP Event Manager are considered to be highly professional when it comes to keeping date and time for each and every event that is going to happen in the coming future. You can easily trust these calendar plugins as they offer efficiency when there is a workload and definitely reminds the managers in the best way before a particular event takes place.
Calendar plugin, considered to be a simple tool, performs a number of complex tasks that help out the main website to manage tasks in the smartest way possible. Calendar plugins offered by WP are highly trusted as there are teams full of considerate individuals that run them. A number of add-ons are used to improve the functionality of these plugins:
- Event List and Search
Using this add-on, you can pour out a list of upcoming events in the easiest yet efficient fashion. Moreover, you can search for an event by name, this will pop out any event that matches the search, including the date and time of that particular event.
Google Maps add-on is used to display Google Maps for all the events happening on the event management website. This plugin offers various features. This helps the user to know the exact location for a certain event. It may help the user to specify the route from his current location to that particular event. This feature definitely improves the interactivity and usability of your event management website.
You can definitely change and customize the form or the interface of the maps according to your own wishes and requirements. You can decide about what forms are to be shown to the user and how many events are to be presented at a single time.
Following is a highly defined view of all the features offered by the Google maps plugin:
- Search Form
- Single Event
- Multiple Events
You can easily arrange and modify the form settings of this plugin according to your needs and interests. For example, you can easily mention the fields that you want to show on the Google Maps add-on on your website.
Google Maps add-on can also be used to demonstrate or show the marker for a single event. This will be very simple and easy for the user to understand the location of that particular event that he/she wants to attend.
This add-on shows a number of different events happening altogether. This helps the user to decide whether which event he likes the most to attend or which is in the closest vicinity.
Recurring event is an add-on that helps to repeat the event regularly. These events might be repeated daily, weekly, monthly or yearly. Some additional options are also to be incorporated in each different event conducted on the different regular periods. This add-on can be installed from the back-end of your WordPress. You can also install it as a tool using SFTP.
- Repeat Daily
- Repeat Weekly
- Repeat Monthly
- Repeat Yearly
By signing in this option the daily event is being added to the program. The forms help out the project manager to select the date until this event repeats.
This procedure helps the manager to set the event on a weekly basis. The interface shows that the manager can select a particular day every week for this event. Moreover, the end date for this regular repetition should also be marked.
By selecting the “Monthly” option, the website shows a repeated event every month. You can choose the day on which this event is repeated. You can input the day number and day name for this repeated cycle. You can also mention the date until which this process should be repeated.
You can repeat an event every year, just by selecting the “yearly” option on WP Event Manager Add-ons. You can easily mention the day you want it to be repeated and can decide for how long this process goes on.
This helps the attendees to be prepared for any event that is going to be repeated on a particular date.
The task to Sell tickets online has become a necessity for many entities and companies that organize events open to the population and who want to charge money to offer this type of service. The offer of leisure activities is growing and the competition to get public is considerable. It is for this reason that limiting yourself to selling tickets “as you have always done” greatly reduces the chances of getting people to attend the event you have scheduled.
Currently, making future viewers can only acquire their ticket in a physical place and at specific and restricted schedules is not the best formula for them to end up buying a ticket you offer them. That is why online sales are indisputable support to facilitate the sale of tickets or register for an event. You can have the ticket office is open 24 hours a day and allow the customer to make a purchase from anywhere in the world.
So, in this article, we will explain the main advantages of selling tickets online and how you can sell the tickets?
Are you ready let’s go there!
Selling Tickets Online has Advantages
- Are you part of the Department of Culture of a City Council and do not sell enough tickets for the plays in your program?
- Do you run a concert hall and it’s always half empty of spectators?
- Do you belong to a movie club and you have dozens of tickets left in each screening you do?
- Do you organize workshops regularly and want to register as many people as possible?
- Do you want the sports activity of your population to have more participants?
If you have answered yes to any of these questions, it means that you would like more assistance in your proposals. Below we will explain the main advantages of selling tickets or registering online. It is the best way to get more influx.
- Expand your potential audience
- Facilitated payment to your client
- The cost for the promoter is very low
- Clear accounts
- You don’t need to print the classic tickets
- Enables centralized management of sales and assistants
- Simplify ticket control
- Internet sales complement the sale at the box office
Advertising on Facebook to Sell Event Tickets Online
With more than 2 billion active users (and serious recent data filtering problems), Facebook is the advertising platform that you cannot ignore. But if you want to sell more tickets or registrations, segmenting the right audience with Facebook advertising ads is key. In fact, good segmentation increases your number of conversions and reduces the amount you spend. People who are already interested in your event are 70% more likely to register or buy tickets for your event. The retargeting is how to achieve them.
- Start small: Start testing your Facebook ads with a much-segmented audience. In this way, you can measure your performance and determine what is working before increasing your budget. Use Facebook Ads Manager to learn how Facebook ads impact your sales
- Use A / B Test: The application of the A / B tests uses traceable and controlled differences to determine which element of an advertisement is making a difference in your generated click rate (CTR). The smaller the piece you are testing, the better it will be.
- Create a link from your Facebook page directly to your ticket provider: Many ticketers account with applications for Facebook that allow an integration that makes it possible to “buy anywhere” that makes it easier to approach viewers when they are looking for information on Facebook either from the computer or on their mobile.
When we talk about achieving greater conversions, we mean specific actions that aim to boost the sale of tickets or registrations. These are:
- Sell through all channels: as on the site of your event, on the Facebook fan page, in commercial stores or box office, and online platforms that integrate all of the above.
- Offer multiple means of payment: In addition to being in all possible channels, you must offer payment options that fit what your participants need, such as credit cards or payment coupons.
- Implement pricing strategies: this is why we refer to changes in the prices of your tickets or registrations according to different criteria such as discounts for advance payment, payment for several days of the event, or reduced prices for the number of tickets.
In terms of dissemination, the most important thing is to know where your audience is, which will allow you to choose the appropriate channels, in order to make communication more effective. There are free and paid actions when promoting your event. The most relevant free options are:
- The email marketing (which requires a good database);
- The website of your event and/or fan page on Facebook;
- The positioning of your page in search engines (SEO).
The paid options we recommend are:
- Facebook Ads and Google AdWords. Choosing correctly in which people will see your ads on the networks and in the search engine will be the most important since this will depend on your message reaching potential participants and that it is an efficient advertising investment.
The last recommendation is to collect data from participants who register or buy tickets to your events. The advantages are:
- You will be updating and growing your database
- You will have a captive and highly interested audience to spread your next events;
- It serves to optimize paid broadcast campaigns on Facebook and Google AdWords.
Selling Tickets through The Use of WordPress Plugins
As far as the plugins are concerned with selling tickets online, the most popular and efficient plugin you can use is the Sell Tickets. This plugin can help you to reduce a lot of effort for generating events and managing their tickets online. For managing the tickets you need to purchase the plugin’s add-on. This add-on can work with WP Event Manager Plugin and with other plugins too but we recommend you to have a WordPress event manager if you have a website that manages the events.
Taking Advantage of WordPress Add-on for Selling Tickets
If you manage your event with WordPress website then you know how easy and simple it is to generate and sell event tickets online. For that purpose, you can use the most popular WordPress Event Manager Plugin’s add-on “Sell tickets“. You can easily integrate the add-on with your WordPress website and start selling the tickets.
We are going to mention some tips that can help you to grab more audience while you are selling tickets online. When you are going to choose any way to sell tickets online make sure you follow them and if you are going to choose any platform which is offering the services of selling event tickets online, try to check all of these before making the decision. As for our recommendation of using WordPress Event Plugin and its Sell-Tickets add-on, they are fully equipped with the tips we are going to mention below.
Simplify Ticket Sales
One in four online shoppers will not complete a purchase if they are required to create an account. One in ten buyers cancels the purchase for each additional field that is presented in the shopping cart. Additional fees that are disclosed at the end of the sale process can also cause potential viewers to close the window – instead of buying their tickets.
The easiest way to sell all your event tickets is to make the purchase of tickets easy for viewers, so eliminate any unnecessary steps. By ensuring that the process is as fast and easy as possible, it means that potential viewers can change their opinion of “thinking whether to attend or not“, to confirm their registration with just a few clicks.
Best practices for records:
- Limit the number of steps that need to be completed to formalize the purchase.
- Do not ask viewers to log in or create an account to buy tickets.
- Clearly explain any additional fees before purchase.
- Optimize the mobile process.
Wake Up The Full Potential of a Call-to-Action
The Call-to-action is a marketing technique that seeks to provoke an immediate response and is usually a strong engine sales when used correctly. Some believe that by putting a button that says “Buy Me” they have already done it, but it is not so. An effective Call-to-action requires a combination of four keys:
- Benefit: You can have the best value proposition with the best speaker, the best agenda and a more than convenient address, but if you really want to maximize the number of entries for your event, a special offer must be offered. Something that makes people feel that compensates for buying tickets.
- Urgency: You must create a sense of haste and urgency by shortening the offer period or making it more exclusive. This causes an impulsive decision in those who visit the website.
- Risk reduction: You can offer a guarantee or a refund in case of cancellation. This is a key element that few event organizers come to consider, so doing so helps you stand out among others. If the event is really good and worthwhile, there is no reason to fear that all attendees of the event demand it.
- It encourages action: obviously, the final element of Call-to-action cash is the same Call-to-action. With an imperative verb that says “Buy your tickets”, “Reserve your seats” or “Register” you get people, driven by these three previous arguments, click on the link.
So, Selling tickets online is easily done with the help of multiple ways. Pick your way today! 🙂
In theory, a targeted website such as one that hosts events listings shouldn’t be that complex of an ordeal. An Online Events listing site – including the date, time, venue, description, and ticket details of events; there’s not much to it. It would be simple to implement, right? However, to succeed at anything, a well-thought-out plan is a necessary part of the mix. If you approach starting an online event listing site in a systematic way, employing the heavily researched steps elaborated in this article, then you will be sure to have a better grip at creating and maintaining the site. In fact, taking advantage of the simplicity of the structure of the end-product, you would want to invest the time you have in planning it.
The following steps in starting an online events listing site are beginner-friendly and ensure success. Let’s look at how to create an event listing site in 45 minutes.
Step-1. Decide the Niche or Domain
The first thing that is required of the planning or ideating phase of any business is deciding its target audience. This often also includes deciding the business’ niche. If you have come this far, you have already decided that you want to create an events listing site. Whom should you market it to? Is there a specific genre of events that you want to target, such as VIP events, music events, culinary events, etc? These are questions that need to be answered.
The question that remains is how to approach deciding the niche of your site. A couple of things to look at when deciding the kinds of events you can specialize in are demand and interest. Probably the determining factor to narrow down niches is demand. Perform a market analysis to see which kinds of events are high in demand in your area and also provide the most profit. If you have ended up with more than one niches after this filtering, then arrive at a conclusive decision about which niche to pursue by factoring in your interests and passion.
Step-2. Acquire a Domain and Hosting
The domain name of your website is crucial for a number of reasons. Portraying a reputable and memorable brand name, coming up in Google searches, and not emptying your pockets are all qualities of a good domain name and factor in your decision. The top domain registrars are GoDaddy, which holds almost 60 million domain registrations, Tucows, NameCheap, HiChina, and Network Solutions. Among popular domain registrars are also Google Domains, currently in its beta version, Cloudflare, and Hover. Each of these registrars offers useful services and supports hundreds of TLDs so that you can choose the exact domain you want.
After a thorough price and pros comparison of domain registrars and getting a domain name, you need to get hosting. In order to make your events listing site viewable on the Internet, you’ll require a reliable web host. It’s very important to review web hosting options before you decide to purchase a package because not all web hosting services provide the quality they claim. Kinsta is a managed WordPress hosting provider that has received an outburst of positive reviews from purchasers. It not only provides hosting but also manages the website and does all this in an environment that’s particularly suited to WordPress sites. It’s also fast and ensures security and backup.
Step-3. Choose a WordPress Theme
If you’re creating a WordPress website, having the ability to choose a website theme is both a blessing and a responsibility. The first thing you should do is make a list of features that you want on your website; such as an events listing and a method of online payment. Then, you must set aside a budget for the theme in case you need to buy a premium one. You should also have a color scheme in mind and remember the importance of having a responsive website. With all these points in mind, you can head towards browsing WordPress themes in an effort to narrow down to the perfect theme for your events listing site.
The official WordPress content management system isn’t the only place where you’ll find WordPress themes. In fact, you might find a wider array of themes on external websites that list and categorize WordPress themes in thousands. One such catalog of WordPress themes is Themeforest. It even has a “Directory & Listings” category in which you are most likely to find a template that closely fulfills the requirements of an events listing site. JupiterX is another comprehensive directory of WordPress themes that also offers the freedom to customize themes and build them around your own specifications.
Step-4. Install WP Event Management PluginWP Event Manager is the perfect plugin for your events listing WordPress website. It has all the qualities of an event manager that make managing your website a piece of cake. WP Event Manager is designed to be user-friendly with an easy to understand design and user navigation system. It is also developer-friendly as it has shortcodes that help fill in functionality on the website. Additionally, WP Event Manager is capable of creating a fully responsive website.
If any plugin needs to be installed to help build an events listing site, this is it. WP Event Manager is specifically designed to perfect events listing sites. This is supported by features such as full liberty to drop an event anywhere on the layout, the ability to add event location, and top quality search and filtering capability.
Step-5. Monetize Your Online Events Listing Site
Once you have a fully responsive, fully functional events listing website, you can start to earn with it. There are many ways to do this, the most obvious of which is to sell tickets and events merchandise on an e-commerce store on your website. WP Event Manager gives a great kick-start on building an online payment solution for your events listing site, particularly to purchase tickets.
If you have created a WordPress events website, you are eligible to use the Woocommerce Paid Listings plugin to monetize your website. Using WooCommerce and the Paid Listings plugin, you can add and edit multiple event listings to your website, create and manage event packages, sell event packages, highlight certain listings, and purchase packages.
Another method of monetizing your website is via selling ad spaces. Planning the pricing scheme of the ad spaces on your website and the content of the ads is completely up to you. You can choose where ads get displayed on your site and how much to charge for them based on where they are placed. You can also use advertisement networks like Google AdSense to get insights into your website traffic and to display better-targeted ads.
To retain good traffic on your Online Events listing site, you need to give importance to its maintenance. Analytical tools like Google AdSense provide a detailed analysis of websites and give insights regarding traffic that give direction to strategies and focal-points. Market your events listing site well and research on techniques specifically for your niche in order to promote growth.
When you think of an events website, a simple catalog of events might come to mind. It would primarily include an events listing page. The events listing page is where you can find current and upcoming events, their descriptions and specifications, their location, and their timing along with other attributes. Doesn’t seem that difficult to implement? Well, it’s not. However, a good strategist would take tactful advantage of this simplicity and use it to make space to monetize events website.
Monetization can turn simple ideas into an absolute means of making money. So how are all websites generally monetized? That’s right, through advertisements. Advertisements might mean one of two things:
- Selling ad spaces on your website
- Promoting your website by posting ads about it
Advertisements are the most basic means of monetization which can be applied to the broad category of websites, not taking into account the niches. And most people are somewhat, if not completely, already familiar with it.
However, if you want to make the most out of events website, you need to look a little further. Personalization dictates that you come up with a solution specific to your problem. Ask yourself, what is unique about an events website that I can use to my advantage?
We’ll give you a brief introduction about how you can use the features highlighted on an events listing website to monetize it. So here are 7 ways to monetize your events website:
1. By Selling Ad Spaces
Generic to all websites, the most straightforward method of monetizing your events website is by selling ad spaces. Ad spaces look a little like this (outlined in red):
Like this, you can decide where to place advertisements on your events website and what ads to place. You can even decide the pricing scheme on your own terms. For example, the areas on your webpage that are most obvious can be charged with more as compared to those that are less obvious. This means that ads get more expensive as their chances of being noticed increase.
2. By Using Advertisement Networks
Advertisement networks like Google AdSense and Propeller Ads are highly equipped to help monetize websites better and analyze trends to provide useful insights into future prospects. To get the most out of these tools, however, you need to first work on your events website such that it has considerable traffic. What separates advertisement networks like Google AdSense from selling ad spaces on your webpage is that they are smart and they intelligently display targeted advertisements. The different forms of ads (text, images, videos, etc) and the ability to place ad blocks makes Google AdSense especially convenient to use.
3. WP Event Manager – Sell Tickets
If you have an events website made in WordPress, then you are in luck because WordPress offers a lot of support with monetization if you have the right plugins installed. The Sell Event Tickets plugin will enable you to sell tickets within your website. What better money-making alternative is there for an events website than selling event tickets? This makes perfect sense! Complete transactions can be made online through your website via this WP Event Manager plugin.
4. Woocommerce Paid Listings Plugin
Again, if you have created a WordPress events website, you are eligible to use the Woocommerce Paid Listings plugin to monetize your website. Using WooCommerce and the Paid Listings plugin, you can add and edit multiple event listings to your website, create and manage event packages, sell event packages, highlight certain listings, and purchase packages.
5. Promotional Content
You can even feature sponsored content on your events website, otherwise known as promotional content. This could be anything from a blog post, an article, a YouTube video, etc. The list goes on. The important thing to remember is to not deviate from the theme of your website. If you have an events website, it would make sense to feature a YouTube video covering one of the events previously listed on your website. Similarly, you could feature a review article about an event or a blog post relating to the kind of events your website features. This is a win-win situation as you are giving space on your website to creative advertisements and backlinks to people’s YouTube channels and blogs, for example.
6. An eCommerce Store
Like selling tickets on your events website, you could even incorporate a whole eCommerce store into it. You could feature and sell merchandise from events listed on your website or popular annual events to make money. An easy way to do this in WordPress websites is through the WooCommerce plugin. It is free and easy to use with a lot of tutorials online to help you if you need advice. Using it you can sell digital as well as physical products. And a good thing to remember is to try to keep the content you are selling relevant to your events website.
7. Affiliate Marketing
When your viewers purchase a product of another merchant, you get a share of the sales. Thus, it is an easy way to earn a commission.
Now that you have a basic idea of the number of ways in which you can monetize your events listing website, you can probably come up with even more creative ways to do so. Remember, there is no limit on what you can do as long as it is relevant. As a rule of thumb, always try to give the visitors of your website content related to your website. Design your methods of monetization in such a way that it gives value to your website’s audience as much as it does to you.
To start off, monetization tasks have been made easy to implement. You can do it by using plugins in WordPress. Some useful plugins include WP Event Manager’s Sell Tickets and Woocommerce Paid Listings plugins. It is up to you now to explore and experiment.