Top 10 Event Management Software Features to Look for

Are you looking for good event management software? 

It is an undeniable fact that, technical developments have remarkably transformed the way events were organized and run in the past. Whether it is an in-person event or a virtual one, the overall process has largely become mobile-driven. 

Today’s smart event organizers rely on event management software for small businesses  that takes care of their business requirements by automating major tasks like registrations, ticket sales, marketing, etc. If you too want to stay ahead of your competitors in this industry, you need the support of such software. But how to choose the best event management software? To make the best selection, you need to be aware of the essential event management software features. 

In this event management software guide, you will find all the features that good event management software must have. Before diving into the main topic, let us first give you a brief description of event management software.

What is event management software?

The term event management software refers to a modern tool that helps event organizers plan, organize and conduct an entire event digitally. Such tools are developed to automate various event management tasks like:

• Managing attendees. 
• Registrations. 
• Ticket sales. 
• Event Marketing.
• Event scheduling.
• Hanging payments.
• Post-event analysis.

When you search for the best event management software, you will find an endless number of options that are enough to make your decision difficult. To narrow down your options and help you pick the most suitable one for your business, we have mentioned some of the key features to look for in an event management system.

Top 10 features that event management software must have

Discover the must-have features of good event management software that you should check before finalizing one

1. User-friendly interface

A user-friendly interface means easy to use. It is one of the most crucial features of an event management system that helps event organizers access all menus and tooltips without obstacles.

Here are the things that make event management software user-friendly:

• Easy navigation.
• Quickly accessible menus.
• Detailed event dashboard.
• Proper links.

In a nutshell, an event management system should be designed in such a way that everyone can use it without much effort.

2. Customizability

Every business comes with unique requirements and to fulfill them all, an event management system should be easily customizable.

Make sure that the one you choose is developed with a simple coding structure, multiple functionalities and setting options to help you customize the following areas:

• Registration form for attendees. 
• Event ticket price. 
• Ticket designs. 
• Email messages.

This makes your events more personalized and target-oriented.

3. Registration and ticketing system

The event registration and ticketing systems create the base of event management software. It is an absolute necessity for every event organizer to streamline the registration and ticket-selling process.

Consider the following features while choosing an event management system:

• A customizable registration form. 
• Multiple ticket options.
• Secured payment structure. 
• Detailed registration dashboard. 
• Ticket and registration insights. 
• Detailed report.

So whenever you search for events software, check if these features are available in its registration and ticketing system before finalizing.

4. Mobile app

The growing demand for mobile-enabled facilities has made it imperative for every event management software to have a mobile app so that the entire management can be brought to the event organizers’ fingertips.

A mobile app-integrated event software helps you in the following ways:

• Managing event lists.
• Checking attendee data. 
• Managing registration status.
• Tracking check-in and check-outs. 
• Accessing registration and ticket sales reports.

So make sure the software you choose comes with a mobile app integration facility.

5. Easy integrations

Event organizers often need to depend on multiple tools and that is why it needs to be ensured that the event software you use can be easily integrated with these tools.

Such integrations include:

• Marketing tools. 
• Payment gateways.
• CRM systems and more.

This allows event professionals to create a centralized platform to manage all event activities systematically.

6. Reliable payment structure

A secured and reliable payment structure is a must for event software. When it comes to selling digital event tickets or anything digitally, security becomes a concern for both buyers and sellers.

As an event professional, you need to ensure that your event software contains the following qualities:

• Multiple payment gateways. 
• Attendee's payment data security. 
• SSL encryption.

Always keep in mind that a well-designed event system is always backed by a convenient and secure payment structure.

7. Event marketing tools

It is essential for the event software you choose to be compatible with various event marketing tools like CRMs as this is one of the most effective ways of increasing attendance at your events.

Check if the event management system you selected has the following features or not:

• Automated email marketing. 
• Multiple CRM integration for better attendee data management. 
• Personalized emails and more.

8. Reporting and analytics

Reporting and analytics are extremely important for event professionals to measure the success of their events. That is why an event management system must have the reporting and analytics feature in it.

It helps organizers get a clear picture of the following: 

• The number of registrations done, their status, ticket sales etc. 
• It also shows attendee engagement levels to help you understand which type of content actually worked and which did not. 

These reports help organizers improve their event content and provide a better user experience.

9. Customer support and user guide

Sincere customer support is also a very important feature that an event management system should have. It is also a sign of credibility for a brand to work with as it gives the assurance that if you get stuck somewhere while using their software, they are there to assist you.

10. Centralized management hub

Good event management software will always make it easy for admins to access information, take charge of the entire system and make changes whenever it is required. Starting from managing event list to taking control of the ticket prices, everything should be easily handled by the admin.

Which is the best event management software?

As we mentioned earlier, there are huge options for event management plugins and the above-mentioned features will guide you in picking up the right option for your business. If you want to go with our recommendation, then try WP Event Manager. It is one of the best event management plugins for WordPress that is developed with all the above mentioned features.

Besides a friendly support team, it offers a plethora of addons that are designed to fulfill specific event management requirements. Discover the plugin now!

Frequently Asked Questions

1. What are the key features of an event management system?

The key features of event management software are: 

• Easy to use. 
• Registration and ticket sales management. 
• Secured payment system. 
• Virtual event management features. 
• Customizable. 
• Event management apps. 
• Event marketing. 
• Reports and analytics.

2. What are the 7 key elements of event management?

The 7 key elements that an event management system consists of the following: 

• Proper planning and execution. 
• Finance management. 
• Venue selection. 
• Logistics management. 
• Risk assessment and management. 
• Event marketing. 
• Post-event activities.

3. What are 2 important characteristics an event planner must have?

Two main qualities that an event planner must have include independent thinking and quick decision-making skill.

4. What are the 5 basic elements that an event manager must plan for, most importantly?

The 5 essential elements that an event manager must plan mostly importantly are event content, budget, venue selection, ticket sales, marketing and promotion.