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WordPress SEO: 7 Tips and Best Practices for 2024

Every website owner wants to see his business at the top of the Google search results whenever someone types a relevant keyword on the Google Search bar. In simple words, gaining online visibility through a prominent position on Google results is everything that a website owner wants.

WordPress SEO: 7 Tips and Best Practices for 2024

To achieve this, you need to optimize your website for search engines like Google. In this article, we have shared a detailed WordPress SEO guide where you will learn about 10 tips and best practices of WordPress SEO in 2024. Let us begin with an introduction to the concept of WordPress SEO.

What is WordPress SEO?

The term SEO is synonymous to the process that increases organic traffic to your website by offering it a better ranking in the search results of popular search engines like Google. When we talk about WordPress SEO then it means Search Engine Optimization of a WordPress site.

Why WordPress SEO is important for your website?

Search engine optimization is crucial for all types of websites including WordPress.
  • WordPress SEO helps you gain visibility online. 
  • It makes it easy for your website to catch the attention of your target audiences or people who are searching for products or services relevant to what you are offering.
  • Achieving a higher rank on Google search results through SEO also increases brand credibility as people tend to rely on the information of the websites that appear on the first page of Google search results.
In a nutshell, WordPress SEO is important for you to increase site traffic, number of leads and conversion. Now that you know why WordPress SEO is important for you, find out some of the best WordPress SEO practices that you should be aware of in our next segment.

WordPress SEO guide: Best WordPress SEO Practices for 2024

The following tips are going to be very helpful for you to empower your website with the best WordPress SEO practices.

1. Find a reliable hosting

website hosting

Choosing a reliable hosting service provider is the first step that you need to take to improve your SEO. Your website speed, security and overall performance highly depend on the hosting server you use. If you are not satisfied with the web host you currently have, you can always switch to a new one. You can consider the following points before finalizing your website host:
  • Select a host that comes with a free SSL.
  • Make sure your web host is perfectly compatible with WordPress. 
  • Check the location of the server. It is recommended for you to choose a server that is located in the place where most of your target audiences stay. It ensures faster loading time. 
  • Your web host must have a friendly and sincere support so that you get help in case of any issues.
If you are clueless about which host to pick for your WordPress you can take the following WordPress recommendations:

2. Use an SEO-friendly theme

wp eventmanager theme

Your website theme plays a major role in determining the speed of your page. That is why it is always safe to choose a fast and SEO friendly theme for your WordPress site. Most WordPress themes that are SEO friendly are known to have great speed. When it comes to a WordPress theme, you will get a lot of options. However, it might be confusing for you to determine Which theme is genuinely fast. If you have an events website, you can always consider WP Event Manager’s events themes that are SEO friendly, fast, compatible with WooCommers and offer a great support.

3. Update your permalinks

website permalink

Permalink refers to the permanent link of a blog, post or any other page on your website. It generally offers an idea about what the page, post or blog is all about.  It also helps improve your WordPress SEO because search engine checks your permalink to decide if your content has relevant answer to any specific searches. Using long permalinks with unnecessary words adversely affects your search engine optimization efforts.

4. Choose an SEO plugin

As we are talking about WordPress SEO in our guide, we can not ignore WordPress plugins. They do an amazing job when it comes to adding an extra feature to your website. Similarly for improving your site SEO, you can rely on a WordPress plugin to make the job easy for you. There are thousands of WordPress SEO plugins available for you from which you need to choose the most suitable one for your business. Here are the ways a WordPress SEO plugin can help you:
  • They create XML site maps.
  • Optimize website content, posts, and titles. 
  • Suggest relevant keywords and phrases. 
  • Utilize Google Analytics support and more.
If you are confused about selecting an SEO tool for your WordPress site, you can go for Yoast SEO which is one of the best SEO plugins available for WordPress websites.

5. Set up SSL certificate

ssl certificate

SSL which stands for Secure Sockey Layer refers to the standard security system that looks after encrypted browser links. Search engines like Google always give preferences to secured and encrypted connections while ranking websites for search results. An SSL certificate ensures that the information you share with your visitors through your website is secure. SSL gets added to your site automatically if it is based on WordPress.com whereas WordPress.org users need to download an SSL plugin for this facility.

6. Optimize images

WordPress users also need to optimize their image-alt-text to strengthen their SEO game. Just like the permalink, an image-alt-text describes an image to search engines that they use to rank your site. It helps search engines figure out if your images are being searched on the internet by users.

7. Share your site map on Google Search Console

google search console

Google search console can also help you accelerate your SEO efforts. It allows you to measure the overall performance of your website. The free tool offers useful details of the visibility of your page on search engines, its position on search results and core web vitals score. Get assistance from Google Search console in the following ways:
  • Simplify keyword research. 
  • Improve link building. 
  • Useful SEO suggestions.

Frequently Asked Questions On WordPress SEO

1. Are WordPress website good for SEO?

Yes, WordPress can be a great content management system for your website that is good for SEO.

2. Which hosting is best for WordPress SEO

Some of the best WordPress hosting service providers for WordPress include:
  • Kinsta.
  • Dreamhost.
  • Hostinger. 
  • Siteground.
  • Bluehost.

3. Which SEO tool is the best for WordPress?

Some of the best WordPress SEO tools include:
  • Yoast SEO. 
  • Monsterinsights.
  • Google Search Console. 
  • Google Page speed insight.

4. Is there any free SEO tool for WordPress?

Yes, there are multiple SEO tools available for free and some of them are Rank Math, Yoast SEO, SEOPress, All in One SEO Pack and The SEO Framework.

Wrapping up

Optimizing your website for search engines is the only way to achieve a good position on search engine results. We hope that the above mentioned checklist for best practices of WordPress SEO will help you secure a higher position on search engine results leaving all your competitors behind.

About the Author

Prachetshi Basu

Prachetshi Basu is the face of our editorial team who looks after all the activities of the content department. Starting from topic generation to editing, she scrutinizes every step to ensure the creation of excellent content.

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