How to Increase Donations in Non-profit Events

Are you looking for ways to increase donations in your non-profit events?

Collecting funds for non-profit events is not just about asking for money, it is about supporting a good cause. However, in this competitive landscape of non-profits where attention is scarce and options are endless, convincing people to donate is truly challenging.

These donations empower non-profit organizations to accomplish their missions and help them reach a wider audience. As social challenges grow more complex, the role of charity events becomes more important. They often work as a connecting thread between the vulnerable communities and the resources that can help them.

That is why having the right fundraising strategy is crucial to make charity events successful and maximize donations. In this article, we have shared some result-driven fundraising strategies that are sure to increase donations in non-profit events. Let us dive in.

Strategies to increase donations in non-profit events

Below are some research based fundraising strategies that you can utilize to uplift your upcoming charity events.

1. Identify the sources of support

The first step to increase donations in non-profit event is to initiate a thorough audit and identify the sources of support. Make sure to check how much you have collected in each donation, sources of big donations, and more.

This will help you understand the following areas:

• Your biggest donors and supporters.
• Identify your grant makers.
• The attendees or supporter who consistently make small amounts of donation.

You can also use relevant tools to understand the donation pattern in your non profit events. For example, which donor can contribute more, or with who you have developed a strong connection that would help you get new funds.

2. Build your online presence and engage with donors

Having a prominent presence online with a feature-packed events website is one of the most effective strategies to increase donations in non-profit events. Create an impactful online presence with a WordPress events website and use tools like WP Event Manager to handle your events.

A well-structured WordPress website helps in the following ways:

• Increases visibility online that expands your donor reach.
• Helps sponsors get detailed information about your non profit events at one place.
• Stay in touch with your donors with email marketing and send regular updates, confirmation messages and more. Tip: You can automate the entire process with WP Event Manager's exclusive marketing addons.
• Utilize social media channels to start a conversation and build a community.
• Add your website link to social media platforms to redirect followers to your site.

Having a dedicated website for your charity events not only works as an information hub for your audiences and donors but also helps you build a community online.

3. Identify new targets

Non profits can not survive for long with existing donors. That is why one of the key strategies to increase donation in non-profit events is to find and identify your potential sponsors. This will help you know who you should approach next and increase sponsors for your events. Build a relationship with them before asking for money.

Consider the following tips:

• Analyze your past charity events to find loopholes and areas of opportunities.
• Research thoroughly to identify donors who can help you solve the funding problems.
• Check the time of your fundraising efforts.

4. Implement effective donor stewardship

This fundraising strategy to increase donations in non-profit events is all about maintaining a strong bond with your sponsors and supporters before, during and after your events. The main objective behind this is more than just raising money, it is about creating a long-term relationship with them and making them feel valued.

Consider the following tips for the same:

• Share personalized messages to them to appreciate their contributions.
• Send regular updates to them to let them know about how their contributions are being utilized.
• Embrace Recognition program to acknowledge their support.
• You could mention and highlight your sponsors name on your website or host an exclusive event for them to say thanks.

5. Embrace story telling

When it comes to engaging with donors to build a bond, storytelling is crucial. You can share real stories of people or communities who were benefited from your work and show a clear and measurable differences that the donations help you make. This will develop a feeling of empathy in potential donors and encourage them to donate to your cause.

Dont forget to emphasize on the issues the people who you help face and the favorable results they have received through your charity events. It will add an emotional touch to your fundraising work and make donors believe that every contribution brings a positive change in them.

6. Post event follow up

A charity event does not end when the guests leave or funds are collected. Post event follow-up is equally important to start developing a relationship with sponsors. Creative and personalized follow up emails help them feel important and also build a sense of trust in them. Expressing gratitude for their participation and support in a genuine way always works in this case. You can try sharing a handwritten thank you note to make a difference. Besides, you can also create a report to show where their funds are used.

In addition to all the above mentioned fundraising strategies, a WordPress plugin like WP Event Manager can also help you increase donations in your non-profit events. It is affordable and automates the entire management process which allows you to focus on other important aspects of your non profit events.

WP Event Manager for non profits

WP Event Manager and its addons can be a game changer for your non-profit events. Starting from managing event tickets, registrations, and promotion to reach maximum donors through marketing, it automates major non profit event management tasks to make your charity events successful.

WP Event Manager for non-profits help you in the following ways:

• Manage event registrations with customizable event registration forms.
• Manage ticket sales with digital tickets and secure payment management with WooCommerce.
• Boost networking through AI matchmaking.
• Offers on-demand batch printing facility.
• Easy guest management.
• An organizer app for mobile event management.
• Advanced reports and analytics to measure event performance.

To know more about how WP Event Manager empowers your non profit events discover the plugin now!

We hope that the fundraising strategies discussed in this article will help you collect more donations for your non-profit events and also make the process easier for you with tools like WP Event Manager.