According to Internet Live Statistics, Google processes 3.5 billion searches every day. That is roughly 40, 000 queries every second. If you want to promote events online, Google is the most powerful platform to focus your event marketing efforts with event tags.
However, the key concern is discovering how to effectively promote events online via Google.
With thousands of online events being hosted around the world, how do you get Google’s comprehensive algorithm to notice your event? What kind of google marketing for events will help your event website get thousands of new visitors?
The answer lies in using event tags.
Google Event Listing- event marketing made easier
An article on Word Stream reports that the average Google search lasts under a minute. This finding means that Google has less than a minute to direct potential attendees to relevant events hosted online. The Google Events Section is used to:
- Directing interested attendees to events
- Get people to buy tickets, register for, and attend events
- Showcase event websites
Google uses an event schema to communicate with your event’s website, portal, or page. If you want to promote events online and show up at the top of Google’s search results, your event website needs to be able to swiftly deliver the most important event information to Google.
Event tags are an incredibly effective tool to tag and describe the details of your event.
Event Tags add-on plugin
If you are using a WordPress-powered website, then using event tags to promote events online will be considerably easier for you as you will not need to know how to code in a programming language or make use of a risky third-party software.
Fortunately, Google marketing for events is strongly complemented WordPress-powered websites compared to websites built from scratch.
The Event Tags add-on plugin is a resourceful WP Event Manager facility that lets you condense the most relevant information about your event through a selected group of keywords. It lets Google know the following information about your event:
- What is your event about?
- When is the event taking place?
- Who is the target audience for this event?
- Where will this event be hosted? (event website, zoom, or virtual conference)
Experimenting with event tags, setting up new event categories, and dabbling in plugins will let you harness the power of the Event Tags add-on plugin.
By now, you are probably familiar with ‘event categories’ and you know how ‘event types’ work too. Event tags take event description prowess a step further and let you characterize your event, precisely the way you want it to!
Here is how using event tags helps with promoting your event on Google:
You get to be specific
Event categories will typically be broad, but event tags let you capture additional details about your event. Visitors searching for events will have a variety of intentions. Using this add-on for event marketing lets you be specific to each of those intentions.
Improved event filtering
Unlike categories, you can add several event tags to your event. Think of them as keywords that describe your event and add a reasonable number of them. Remember that Google will use these tags to classify your event and display it to interested guests.
(Pro-tip: You will want to include a maximum of 5 – 7 tags)
Enjoy comfortable functionality
You do not need to be a developer or work with one to handle how event tags should be managed on your website and your overall Google marketing for events. You can enable/disable tags, manage the frontend/backend, and even set filter types!
Enjoy being in control? That’s the whole point of event tags.
It is worth noting that event tags and event categories are sisters in the WP Events Management domain. You need to know how to harness the power of both of them to promote events online on Google.
You can already filter events by venue, ticket price, category, date, and organizer. However, event tags serve a rather unique and interesting role for your event’s taxonomy.
Event categories can be broad or narrow. When you use google marketing for events, you want to make sure that you incorporate tags that accurately reflect the grouping of your event and its associated details, beyond the scope of categories.
Why does this matter?
The taxonomy of your event website and event posts matter because choosing specific event tags helps Google identify your event and display it in search engine results. If you want to be the golden child on Google’s event listing, you need to use tags effectively!
Other ways to promote your event on Google
Event categories, event types, and event tags aside, there are other ways to get on Google’s event listing.
If you have a knack for programming, you can dive into the HTML code of your event website to integrate your website page with Google. Alternatively, you could take a look at third-party software to propagate information about your event where Google can find it.
However, this kind of Google marketing for events comes with risks of its own. These methods are not known to be particularly secure or safe for event marketing. If you have a WordPress website, then the tools available are more than enough to promote events online.
Put your thinking hat on and begin choosing the most creative and specific event tags for your event marketing.
Just be careful not to overdo it!