According to a survey conducted by Bizzabo, 92% of event marketing professionals plan to incorporate virtual events to their event strategy because of the ongoing COVID-19 pandemic. Worried about managing virtual events? Fortunately, an event survey can help you understand how well-received your event was!
Want to host a successful virtual event? Here are 12 event survey questions to ask after your virtual event to gauge how it was received:
Please rate your event satisfaction on a scale of 1 to 10 for Event Survey
Begin your event survey with a question that is relatively easy to answer for most respondents.
Avoid starting with questions where the person filling the event survey has to do a lot of creative thinking. For example, ‘describe your event experience’ or ‘what did you like or not like about the event’. Such questions put a cognitive load on event survey respondents.
Choosing a number to self-rate an event experience is easy!
Would you recommend this event to a friend or family member?
It is not enough to know whether event participants enjoyed themselves or not, you need to dig deeper to find out if they would be willing to ask friends and family.
Place ‘yes’, ‘no’, and ‘maybe’ as the potential answers for this event survey question. Respondents will be reluctant to answer with a ‘no’ unless they genuinely had an incredibly poor experience at your virtual event.
In any case, you deserve to find out!
Would you participate in one of these virtual events in the future?
This question is similar to the one before, except it narrows down the involved parties from friends and family to the event attendee in question.
If the respondent answers with ‘no’ to the previous event survey question and ‘yes’ to this one, you will know that your virtual event was still positively received.
How engaging was this virtual event on a scale of 1 to 10?
Your virtual event survey is incomplete without a question that seeks to gauge whether or not your online event was able to adjust to the virtual reality we are currently living in.
Scores of 8 and above on this event survey question mean that you did a stellar job. Pat yourself on the back!
However, a score of 6 and below means that the participant struggled to have a good time. You have a lot to work on in virtual event management.
How did you find out about this event?
You need to know how people found out about your event so you can focus more on that particular marketing or event promotion method for an improved turnout. It will tell you what worked and what did not work.
It will also let you assess how well WP Event Manager helped to handle the front and backend of your event.
Why did you decide to attend this event?
Different people will attend your virtual event for different reasons. In your event questionnaire for guests, you need to ask them why they attended your event.
The answer to this event survey question will tell you what the majority of participants came for and how can you deliver more of whatever it is they are seeking.
Was there anything you disliked about this event?
An event feedback form is an effective means of learning more about what your audience liked and did not like about your virtual event. Be open to honest criticism.
Use this event survey opportunity to learn how you can improve the experience that your event offers to its attendees.
Don’t worry about this question not being a simple yes/no or numerical self-rated inquiry. WP Event Manager lets you create customized forms with responsive textboxes!
Is there anything more you would have liked to see in this event?
As exciting and enjoyable your virtual event may have been, it won’t be perfect. This virtual event survey question lets you know areas of potential improvement.
This event survey question will also help you come up with fun and interesting ideas for your next virtual event.
What parts of this event did you like most?
No event questionnaire for guests is complete without asking them what they enjoyed the most. Answers to this event survey question will tell you all the things that you did right and managed to pull off successfully in your virtual event.
Think of it as an encouraging ‘thumbs up’ for future events!
Did this event meet what it set out to do?
Your event feedback form needs to connect event goals with event outcomes. Respondents to this event survey query can help you understand whether or not your virtual event managed to meet their expectations.
Your event can be enjoyable without fulfilling its purpose and a virtual event survey will tell you that.
Do you think this event was well organized?
If you used the WP Event Manager plugin to manage this event’s planning and other operations, then you need to include this question in your event feedback form. It will allow you to understand how resourceful this event manager plugin was!
Compare the results with events from the past.
An event questionnaire for guests can’t find out everything about their virtual event experience. You will want to keep it short and sweet, especially to avoid boring respondents and abandoning your event survey midway.
Use this open-ended question for miscellaneous responses or anything else participants want to share that they couldn’t in the rest of your event survey.