For an increased Event awareness, Speakers are the key. Speakers are the main attractions at your event. They’re the pioneers that separate you from the opposition. They’re who representatives pay the money to meet with. They’re the specialists in their field that bring their thought process and insight to your crowd.
Their idea administration isn’t only vital for the triumph of your event. Also, their impact could be an impetus for making your event bubble up to the highest point of the business. And to get them to increase your event awareness, there has to be something in it for them. They must be related to the scope of the event. And not related, they should also have interest in the idea.
That way and so many other ways to increase your event awareness are listed below.
What is in it for them?
How to get speakers to increase your event awareness? The answer is simple. What’s in it for them? Has any globally recognized brand ever asked their speakers to promote them? Can you believe anybody is going to speak at the TED forum and not talk about it? You can’t even stop Elon Musk.
They should be keen to be associated with your brand as it will also excite your image. So, the million-dollar question is how can the smaller events provide the same encouragement.
There are some questions you need to ask yourself.
- Are they independent consultants?
- Are they launching a new book?
- Is the company they are associated with launching a new product?
- Are they launching an online course?
Once you have understood the context of this, you can figure out what you can give back to them against your event awareness.
You can offer a particular discount on their book. You can advertise their company’s new product. You can interview them about the film they did when you’ve matched their needs as well. In return for the complimentary promotion you have offered them, they’re most likely to reciprocate in their turn. In this way, it’s a win-win situation.
Transparency and Interest For Event Awareness
Understanding their motivation is just the first step in the game. Now moving forward, you have got to know if they’re doing it out of interest or are forced into it. They can be forced into it by their company’s boss or an old favor you did for them.
You have got to make sure they’re able to promote your event. You can’t put forward a tech company executive into the launch of your new hair product. They have got to understand the product and the event scope.
Be super specific about things and be transparent with them. You can’t let any ambiguity hang around the corner. Also, do as much as clerk work necessary for them to put out promotional stuff for you.
Keep the correspondence
You’re making anybody your speaker. That must be because they are famous. In short, they are something in their life. Hence, super busy. So, you need to make sure your event stays relevant in their eyes. So, whenever they do an occasional interview of sorts, they might mention your event, increasing your event awareness.
You can send them an occasional formal email. You can also give them a friendly call. A mention on social media, so they’ll most likely mention you in their next interview.
WP Event Manager
An event Speaker can prove to be a wonder for you. But you know what else a wonder is? WP Event Manager plugin by WordPress. This plugin lets you set up your event management website in a minute. You can set up your website using customizable templates, multiple themes, and appearances. It also provides you with technical functionality like front-end forms, easy event classification. The icing on the cake, this plugin has its calendar to schedule your upcoming tasks. This excellent event management plugin has it all.
Before you make all this effort, make sure is it worth it? Is the juice worth the squeeze? Just remember, whenever you try to co-promote your event, there must be something in it for them as well. Armed with this information, you’ll quickly be able to assess whether there might be any financial benefit from this situation to increase your event awareness.