Event organization agencies have a real demand from companies and individuals and, therefore, a broad market. There are practically no barriers to entry and, in principle, anyone can dedicate themselves to organizing events, as long as they have the necessary characteristics: creative mind, organizational capacity, commercial attitude, dedication to service and empathy. The other side of the medal is that the intrusion represents a problem of the draft in this sector. In general, expensive investments are not required to start Online events business. The Online events business can be profitable in the very short term that is, at the end of each event, with average gross margins ranging between 10% and 30% on the total billing of subcontracted services.
Online Events Business Sector
Currently, we find a very atomized and fragmented sector, in which a few large and many small agencies compete, generally detached from each other. Expert Eric Mottard, CEO and founder of Eventoplus, a reference platform for agencies, spaces, and suppliers for events, believes that, after the hard years of the crisis, we are in a good moment. Of course, there has been a transition towards strengthening the event in its strategic aspect, as a powerful communication tool. Therefore, the role of the event organizer must go far beyond mere production or coordination, to focus on providing authentic value to the customer.
How to Set Up an Event Organization Business?
If you want to ensure the viability of your company, you must follow this series of steps to create your event organization company. It is necessary that before starting your activity all these steps and decisions are reflected in the business plan. This will help you define your business project to the fullest, know what to do at all times, and present your business to investors or potential financing entities that provide you with the necessary capital to move forward.
Step 1: Identify what your qualities are
It is not necessary to lose sight of, that although a priori the organization of events may seem an idyllic work, the reality is that like any other professional activity, it requires a series of personal skills and qualities.
And, the planning of events requires a very specific personality, one that is sufficiently outgoing, social and creative enough to address all the changes and unforeseen events that may arise when planning an event successfully.
Step 2: The role of training
Once the issue of personal qualities is resolved, before creating an event organization company it is convenient to bet on training in the sector to have an accreditation that represents you as a professional in the sector.
A hobby is something quite different from work. Therefore, even if you have previous experience organizing events for relatives or a company, it is always more convenient to have serious and formal certifications that provide credibility to the service.
Step 3: Market definition and target audience
The sector of the organization of events is very wide in relation to the number of services and areas in which you can get to work.
Thus, it is essential to decide on what types of events are more interesting to plan. In broad strokes we can differentiate between:
- Commemorative events: They are formal acts aimed at remembering important figures and events. Generally, the budget items that derive from these types of activities are considerable.
- Acts of celebration: They tend to have a more festive character and include events of different types and nature, from anniversaries, weddings, fairs or meetings.
- Promotional events: For event organization companies that want to focus on business, this objective is usually their favorite. This area includes brand launches, product presentations, press conferences for advertising, etc.
- Conferences and educational purposes: There are some businesses dedicated to the organization of educational events, such as student graduations, meetings, congresses, etc. If you prefer to dedicate yourself to a more serious and formal business sector, this option may interest you more.
- Sustainable events: There is currently a greater concern for the environment and sustainable development. Therefore, the services of organizing events committed to the environment in which they are taking place are increasingly being demanded.
Step 4: Financial and legal plan
Economic planning is another key aspect of any business event organization. At this point, it is important to analyze how much capital is available and what the strategies used to maintain the income flow will be.
It is essential to make the balance between the prices that are intended to be placed on the product or service, what are the business costs that the business could have if it is intended to outsource any task or all the work will be done through internal contracting.
WordPress Event Manager Plugin
Well, you got all the necessary details, here is the main tip that we want to offer our readers who are interested in developing their online events business. For that, the one thing is for sure you need a well-designed event management website. Due to the effectiveness and potential WordPress is the best framework that is popular among beginners to professional level people.
While working on WordPress, you need help related to the event management and for that, the WordPress Event Manager Plugin is the best you can get. The WP Event Manager Plugin comes with a variety of features and add-ons that you can integrate with your plugin. You can list events, sell tickets, use map add-on to display the location and allow the user to search for events in a specific location, calendar feature to schedule the dates of your events and much more.
1. List events
The basic feature of WP Event Manager Plugin allows you to list as many events as you want on your Online events business website simply from the backend. Moreover, you can allow the customer to list the events from the frontend too.
2. Sell tickets
You can sell online tickets using WP Event Manager Plugin’s sell tickets add-on. You can set the limits and types of tickets for user convenience.
3. Map feature
WP Event Manager’s Map feature allows you to display the locations of the events using a map marker on the website. Moreover, users can search for the event using the search proximity filters too.
4. Online events business Calendar
Calendar feature of WP Event Manager Plugin lets you able to schedule your events on the calendar which offer a user-friendly experience to the customers.
Start Your Online Events Business Today
Plugins are able to help you a lot with particular tasks when you are working with WordPress. Among various plugins for online event management, the best one we have opted on the basis of features and user’s rating and experience is WP Event Manager. Due to its unique, interesting and productive features at optimal cost makes it worthy enough to be the best choice for those who are looking for starting online event business with a little amount of money.