Each event is a responsibility in its way. The most considerable responsibility is ticket sales. Ticket sales are directly proportional to your event’s success rate.
Ticket sales can be a complicated task. You are going to struggle for ticket sales for concerts, the same as a food tasting. You need to play certain cards right at the right time. Getting as many people through your door should be an event manager’s topmost priority.
But how can you develop a promotional strategy that generates early interest for your attendees? For that, we’ve enlisted:
Five ways to which you can double ticket sales.If you’re looking for the most effective ways to double ticket sales for your next event, here are 5 of the best things you can do. Click To Tweet
Choose the Right Event Website
One of the best methods to increase ticket sales is to provide a modern-looking, error-free, and easy-to-use website. WordPress provides its user with an event management plugin that adds functionality and features to your event website.
It is a lightweight, open-source, easy-to-use, all-in-one event management solution. It can create different event lists, calendars, and schedules. Also, building front-end forms and processing ticket payment information is a piece of cake using this Plugin.
Run social media campaigns to target more audiences. The event managers utilize social media to target the unconverted audience. Create brand profiles on social media platforms like Instagram and Facebook. You can also make individual event pages on these platforms to boost ticket sales.
If you’re not using social media to your advantage, then you’ll be losing a big audience. Also, incorporating your social media pages mean that you’re giving the power in the hands of the people; they can use the share option, which provides you with more exposure to their audience as well.
These new numbers mean increased sales. Giving some reward on share or tag is not a bad idea. You can provide a free pack of chips at the event for the attendee who’ll share it with their audience or who’ll tag 3 of his friends.
Don’t underestimate Influencers
Influencers are popular social media accounts that advertise products, events. A good thing about them is that they have a particular type of audience. So, if your event target audience matches with the influencer followers, it can prove to be a great combination to sell tickets.
Market with ads
In 2021, it is not very challenging as it was before to gain an audience. With the right strategy of marketing, you can achieve any numbers you desire and increase sales. Create urgency with these ads to make them more effective.
So, target people just before the event date to create a sense of urgency. You can set up your ads using Google services and any other social media platform.
So, targeting people shortly before the event is most helpful to increase sales. You can set up your ads on social media, or you can use Google services for setting up ads for you.
Holding contests on different platforms is one of the most valuable ideas to get exposure and boost ticket sales. You can use various social media platforms to hold these contests like giving free tickets, vouchers, VIP passes.
Only giving these VIP passes through these contests will increase the desirability; anyone can buy regular tickets so, if gave them out for free, it won’t carry much value as these VIP passes would.
These contests not even help to boost ticket sales, but they also can help with popularity, reach, and creating a buzz for the event. It can be a random quiz, even a guess the celebrity game, or an event-related question. These exciting contests can even convert some non-audience as well.
It is not only about recruiting salespeople and having a website running to boost ticket sales. There are many other strategies to incorporate as well. Take advantage of these strategies to boost ticket sales.