According to SmartHustle, more than 50% of consumers will choose to do their business with the company that responds to them first via email, phone call, or text message.
If your business is not focusing on converting after-hours leads into sales, then it is missing out on piles of profits!
Focusing on converting after-hours leads into sales
A majority of businesses will get to convert leads into sales through emails, forms filled, calls, and text messages.
If your business is currently not enjoying the benefits of converting after-hours leads into sales, then it is missing out on either one of two opportunities.
- You have the basics down such as a powerful website copy, standard customer service, and a business email. But you do not nurture after-hours leads enough.
- Or, your response time in getting back to customers is not fast enough. For example, if a quarter of your leads get a delayed response, then you are missing out on a quarter of potential opportunities to convert leads into sales.
Keep reading to find out tips to boost sales and how to effectively convert after-hours leads into sales!
Compelling website copy
In the age of digital business marketing, content is king! It has been this way for the past few years, especially when it comes to crafting compellingly written content for your website.
Your website should be a detailed information archive about the products and services that you offer, to maximize your chances of converting after-hours leads into sales.
If your customers find your website information to be useful, then it will help your products and services sell more easily!
Phone calls aren’t outdated
Peak Sales Recruiting reported that cold calling is very much alive and has helped 55% of high-growth companies sell more easily in the past.
Use this cost-effective tip to convert leads into sales.
Text to connect
Don’t forget to text message interested customers as it leads to a 112.6% higher engagement conversion, according to a report by Velocify.
Only do this after contact with a client has been made!
Sending messages before making contact with a customer will weaken your conversion of after-hours leads into sales.
Optimize your landing page
According to experiments conducted by Marketing Experiments, 220% of your leads are generated by your website landing page.
This statistic should come as no surprise. After all, if users land on a poorly optimized website that is not optimized to offer a high-quality user experience, it is unlikely that your landing page will reflect well on your business.
Guests will click off to do business with your competition. For this reason, you must invest in landing page optimization to convert after-hours leads into sales.
Incentivize availing business products and services
Go the extra mile to convert leads into sales and stand out from your competition by offering smart incentives.
Such incentives could include free shipping, discounted products, or coupons.
It is all about having a unique selling point and pushing interested customers past the finish line to buy your products and services without hesitation.
Use specific keywords
Certain keywords can expedite the conversion of after-hours leads into sales because they register better in the minds of consumers.
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These along with call-to-action phrases can allow your products and services to sell more easily.
One of the most powerful tips to boost sales is to use social media regularly to let your customers stay in the loop with what your business is doing and how they can be a part of it.
Are you using the WP Event Manager plugin to handle the front and backend of your business event? Post about it on social media! Keep your audience interested!
Don’t have social media? Use it as a new sales channel to draw in more business!
Chatbot or after-hour chat attendant
Hubspot reported that 47% of consumers are open to making a purchase through a chatbot. This is one of our favorite tips to boost sales because it gives you an edge over your competition even when your business is not operating.
If your business queries cannot be handled by a chatbot, hiring an after-hours chat attendant will help your business communicate with potential customers promptly.
According to Marketing Tech, a live chat can help with the conversion of leads into sales, customer satisfaction, and let your business products/services sell more easily!
Nurture leads with email communication
No form of business communication to convert after-hours leads into sales is complete without sending emails!
According to Hubspot’s email statistics, the best time to email is between 3 PM and 5 PM. Send emails to remind customers about the latest changes to the products and services that you are offering.
Be careful to choose a brief but appealing subject line. No one opens emails with confusing and boring subjects!
Add credibility to your business
Customers trust other customers more than they trust a business.
Use this fact to your advantage and add positive customer reviews, testimonials, and customer satisfaction statistics to build your online business reputation!
Your products and services will sell more easily if your audience trusts you.
Explore new sales channels
To convert after-hours leads into sales, your business needs to be willing to explore new sales channels.
Join a new online marketplace, build a catalog, partner with a third party to distribute your product, or step outside the niche range of services that you offer.
Get adventurous with your conversion strategy to convert after-hours leads into sales!