The task to Sell tickets online has become a necessity for many entities and companies that organize events open to the population and who want to charge money to offer this type of service. The offer of leisure activities is growing and the competition to get public is considerable. It is for this reason that limiting yourself to selling tickets “as you have always done” greatly reduces the chances of getting people to attend the event you have scheduled.
Currently, making future viewers can only acquire their ticket in a physical place and at specific and restricted schedules is not the best formula for them to end up buying a ticket you offer them. That is why online sales are indisputable support to facilitate the sale of tickets or register for an event. You can have the ticket office is open 24 hours a day and allow the customer to make a purchase from anywhere in the world.
So, in this article, we will explain the main advantages of selling tickets online and how you can sell the tickets?
Are you ready let’s go there!
Selling Tickets Online has Advantages
- Are you part of the Department of Culture of a City Council and do not sell enough tickets for the plays in your program?
- Do you run a concert hall and it’s always half empty of spectators?
- Do you belong to a movie club and you have dozens of tickets left in each screening you do?
- Do you organize workshops regularly and want to register as many people as possible?
- Do you want the sports activity of your population to have more participants?
If you have answered yes to any of these questions, it means that you would like more assistance in your proposals. Below we will explain the main advantages of selling tickets or registering online. It is the best way to get more influx.
- Expand your potential audience
- Facilitated payment to your client
- The cost for the promoter is very low
- Clear accounts
- You don’t need to print the classic tickets
- Enables centralized management of sales and assistants
- Simplify ticket control
- Internet sales complement the sale at the box office
Advertising on Facebook to Sell Event Tickets Online
With more than 2 billion active users (and serious recent data filtering problems), Facebook is the advertising platform that you cannot ignore. But if you want to sell more tickets or registrations, segmenting the right audience with Facebook advertising ads is key. In fact, good segmentation increases your number of conversions and reduces the amount you spend. People who are already interested in your event are 70% more likely to register or buy tickets for your event. The retargeting is how to achieve them.
- Start small: Start testing your Facebook ads with a much-segmented audience. In this way, you can measure your performance and determine what is working before increasing your budget. Use Facebook Ads Manager to learn how Facebook ads impact your sales
- Use A / B Test: The application of the A / B tests uses traceable and controlled differences to determine which element of an advertisement is making a difference in your generated click rate (CTR). The smaller the piece you are testing, the better it will be.
- Create a link from your Facebook page directly to your ticket provider: Many ticketers account with applications for Facebook that allow an integration that makes it possible to “buy anywhere” that makes it easier to approach viewers when they are looking for information on Facebook either from the computer or on their mobile.
When we talk about achieving greater conversions, we mean specific actions that aim to boost the sale of tickets or registrations. These are:
- Sell through all channels: as on the site of your event, on the Facebook fan page, in commercial stores or box office, and online platforms that integrate all of the above.
- Offer multiple means of payment: In addition to being in all possible channels, you must offer payment options that fit what your participants need, such as credit cards or payment coupons.
- Implement pricing strategies: this is why we refer to changes in the prices of your tickets or registrations according to different criteria such as discounts for advance payment, payment for several days of the event, or reduced prices for the number of tickets.
In terms of dissemination, the most important thing is to know where your audience is, which will allow you to choose the appropriate channels, in order to make communication more effective. There are free and paid actions when promoting your event. The most relevant free options are:
- The email marketing (which requires a good database);
- The website of your event and/or fan page on Facebook;
- The positioning of your page in search engines (SEO).
The paid options we recommend are:
- Facebook Ads and Google AdWords. Choosing correctly in which people will see your ads on the networks and in the search engine will be the most important since this will depend on your message reaching potential participants and that it is an efficient advertising investment.
The last recommendation is to collect data from participants who register or buy tickets to your events. The advantages are:
- You will be updating and growing your database
- You will have a captive and highly interested audience to spread your next events;
- It serves to optimize paid broadcast campaigns on Facebook and Google AdWords.
Selling Tickets through The Use of WordPress Plugins
As far as the plugins are concerned with selling tickets online, the most popular and efficient plugin you can use is the Sell Tickets. This plugin can help you to reduce a lot of effort for generating events and managing their tickets online. For managing the tickets you need to purchase the plugin’s add-on. This add-on can work with WP Event Manager Plugin and with other plugins too but we recommend you to have a WordPress event manager if you have a website that manages the events.
Taking Advantage of WordPress Add-on for Selling Tickets
If you manage your event with WordPress website then you know how easy and simple it is to generate and sell event tickets online. For that purpose, you can use the most popular WordPress Event Manager Plugin’s add-on “Sell tickets“. You can easily integrate the add-on with your WordPress website and start selling the tickets.
We are going to mention some tips that can help you to grab more audience while you are selling tickets online. When you are going to choose any way to sell tickets online make sure you follow them and if you are going to choose any platform which is offering the services of selling event tickets online, try to check all of these before making the decision. As for our recommendation of using WordPress Event Plugin and its Sell-Tickets add-on, they are fully equipped with the tips we are going to mention below.
Simplify Ticket Sales
One in four online shoppers will not complete a purchase if they are required to create an account. One in ten buyers cancels the purchase for each additional field that is presented in the shopping cart. Additional fees that are disclosed at the end of the sale process can also cause potential viewers to close the window – instead of buying their tickets.
The easiest way to sell all your event tickets is to make the purchase of tickets easy for viewers, so eliminate any unnecessary steps. By ensuring that the process is as fast and easy as possible, it means that potential viewers can change their opinion of “thinking whether to attend or not“, to confirm their registration with just a few clicks.
Best practices for records:
- Limit the number of steps that need to be completed to formalize the purchase.
- Do not ask viewers to log in or create an account to buy tickets.
- Clearly explain any additional fees before purchase.
- Optimize the mobile process.
Wake Up The Full Potential of a Call-to-Action
The Call-to-action is a marketing technique that seeks to provoke an immediate response and is usually a strong engine sales when used correctly. Some believe that by putting a button that says “Buy Me” they have already done it, but it is not so. An effective Call-to-action requires a combination of four keys:
- Benefit: You can have the best value proposition with the best speaker, the best agenda and a more than convenient address, but if you really want to maximize the number of entries for your event, a special offer must be offered. Something that makes people feel that compensates for buying tickets.
- Urgency: You must create a sense of haste and urgency by shortening the offer period or making it more exclusive. This causes an impulsive decision in those who visit the website.
- Risk reduction: You can offer a guarantee or a refund in case of cancellation. This is a key element that few event organizers come to consider, so doing so helps you stand out among others. If the event is really good and worthwhile, there is no reason to fear that all attendees of the event demand it.
- It encourages action: obviously, the final element of Call-to-action cash is the same Call-to-action. With an imperative verb that says “Buy your tickets”, “Reserve your seats” or “Register” you get people, driven by these three previous arguments, click on the link.
So, Selling tickets online is easily done with the help of multiple ways. Pick your way today! 🙂
In theory, a targeted website such as one that hosts events listings shouldn’t be that complex of an ordeal. An Online Events listing site – including the date, time, venue, description, and ticket details of events; there’s not much to it. It would be simple to implement, right? However, to succeed at anything, a well-thought-out plan is a necessary part of the mix. If you approach starting an online event listing site in a systematic way, employing the heavily researched steps elaborated in this article, then you will be sure to have a better grip at creating and maintaining the site. In fact, taking advantage of the simplicity of the structure of the end-product, you would want to invest the time you have in planning it.
The following steps in starting an online events listing site are beginner-friendly and ensure success. Let’s look at how to create an event listing site in 45 minutes.
Step-1. Decide the Niche or Domain
The first thing that is required of the planning or ideating phase of any business is deciding its target audience. This often also includes deciding the business’ niche. If you have come this far, you have already decided that you want to create an events listing site. Whom should you market it to? Is there a specific genre of events that you want to target, such as VIP events, music events, culinary events, etc? These are questions that need to be answered.
The question that remains is how to approach deciding the niche of your site. A couple of things to look at when deciding the kinds of events you can specialize in are demand and interest. Probably the determining factor to narrow down niches is demand. Perform a market analysis to see which kinds of events are high in demand in your area and also provide the most profit. If you have ended up with more than one niches after this filtering, then arrive at a conclusive decision about which niche to pursue by factoring in your interests and passion.
Step-2. Acquire a Domain and Hosting
The domain name of your website is crucial for a number of reasons. Portraying a reputable and memorable brand name, coming up in Google searches, and not emptying your pockets are all qualities of a good domain name and factor in your decision. The top domain registrars are GoDaddy, which holds almost 60 million domain registrations, Tucows, NameCheap, HiChina, and Network Solutions. Among popular domain registrars are also Google Domains, currently in its beta version, Cloudflare, and Hover. Each of these registrars offers useful services and supports hundreds of TLDs so that you can choose the exact domain you want.
After a thorough price and pros comparison of domain registrars and getting a domain name, you need to get hosting. In order to make your events listing site viewable on the Internet, you’ll require a reliable web host. It’s very important to review web hosting options before you decide to purchase a package because not all web hosting services provide the quality they claim. Kinsta is a managed WordPress hosting provider that has received an outburst of positive reviews from purchasers. It not only provides hosting but also manages the website and does all this in an environment that’s particularly suited to WordPress sites. It’s also fast and ensures security and backup.
Step-3. Choose a WordPress Theme
If you’re creating a WordPress website, having the ability to choose a website theme is both a blessing and a responsibility. The first thing you should do is make a list of features that you want on your website; such as an events listing and a method of online payment. Then, you must set aside a budget for the theme in case you need to buy a premium one. You should also have a color scheme in mind and remember the importance of having a responsive website. With all these points in mind, you can head towards browsing WordPress themes in an effort to narrow down to the perfect theme for your events listing site.
The official WordPress content management system isn’t the only place where you’ll find WordPress themes. In fact, you might find a wider array of themes on external websites that list and categorize WordPress themes in thousands. One such catalog of WordPress themes is Themeforest. It even has a “Directory & Listings” category in which you are most likely to find a template that closely fulfills the requirements of an events listing site. JupiterX is another comprehensive directory of WordPress themes that also offers the freedom to customize themes and build them around your own specifications.
Step-4. Install WP Event Management PluginWP Event Manager is the perfect plugin for your events listing WordPress website. It has all the qualities of an event manager that make managing your website a piece of cake. WP Event Manager is designed to be user-friendly with an easy to understand design and user navigation system. It is also developer-friendly as it has shortcodes that help fill in functionality on the website. Additionally, WP Event Manager is capable of creating a fully responsive website.
If any plugin needs to be installed to help build an events listing site, this is it. WP Event Manager is specifically designed to perfect events listing sites. This is supported by features such as full liberty to drop an event anywhere on the layout, the ability to add event location, and top quality search and filtering capability.
Step-5. Monetize Your Online Events Listing Site
Once you have a fully responsive, fully functional events listing website, you can start to earn with it. There are many ways to do this, the most obvious of which is to sell tickets and events merchandise on an e-commerce store on your website. WP Event Manager gives a great kick-start on building an online payment solution for your events listing site, particularly to purchase tickets.
If you have created a WordPress events website, you are eligible to use the Woocommerce Paid Listings plugin to monetize your website. Using WooCommerce and the Paid Listings plugin, you can add and edit multiple event listings to your website, create and manage event packages, sell event packages, highlight certain listings, and purchase packages.
Another method of monetizing your website is via selling ad spaces. Planning the pricing scheme of the ad spaces on your website and the content of the ads is completely up to you. You can choose where ads get displayed on your site and how much to charge for them based on where they are placed. You can also use advertisement networks like Google AdSense to get insights into your website traffic and to display better-targeted ads.
To retain good traffic on your Online Events listing site, you need to give importance to its maintenance. Analytical tools like Google AdSense provide a detailed analysis of websites and give insights regarding traffic that give direction to strategies and focal-points. Market your events listing site well and research on techniques specifically for your niche in order to promote growth.
When you think of an events website, a simple catalog of events might come to mind. It would primarily include an events listing page. The events listing page is where you can find current and upcoming events, their descriptions and specifications, their location, and their timing along with other attributes. Doesn’t seem that difficult to implement? Well, it’s not. However, a good strategist would take tactful advantage of this simplicity and use it to make space to monetize events website.
Monetization can turn simple ideas into an absolute means of making money. So how are all websites generally monetized? That’s right, through advertisements. Advertisements might mean one of two things:
- Selling ad spaces on your website
- Promoting your website by posting ads about it
Advertisements are the most basic means of monetization which can be applied to the broad category of websites, not taking into account the niches. And most people are somewhat, if not completely, already familiar with it.
However, if you want to make the most out of events website, you need to look a little further. Personalization dictates that you come up with a solution specific to your problem. Ask yourself, what is unique about an events website that I can use to my advantage?
We’ll give you a brief introduction about how you can use the features highlighted on an events listing website to monetize it. So here are 7 ways to monetize your events website:
1. By Selling Ad Spaces
Generic to all websites, the most straightforward method of monetizing your events website is by selling ad spaces. Ad spaces look a little like this (outlined in red):
Like this, you can decide where to place advertisements on your events website and what ads to place. You can even decide the pricing scheme on your own terms. For example, the areas on your webpage that are most obvious can be charged with more as compared to those that are less obvious. This means that ads get more expensive as their chances of being noticed increase.
2. By Using Advertisement Networks
Advertisement networks like Google AdSense and Propeller Ads are highly equipped to help monetize websites better and analyze trends to provide useful insights into future prospects. To get the most out of these tools, however, you need to first work on your events website such that it has considerable traffic. What separates advertisement networks like Google AdSense from selling ad spaces on your webpage is that they are smart and they intelligently display targeted advertisements. The different forms of ads (text, images, videos, etc) and the ability to place ad blocks makes Google AdSense especially convenient to use.
3. WP Event Manager – Sell Tickets
If you have an events website made in WordPress, then you are in luck because WordPress offers a lot of support with monetization if you have the right plugins installed. The Sell Event Tickets plugin will enable you to sell tickets within your website. What better money-making alternative is there for an events website than selling event tickets? This makes perfect sense! Complete transactions can be made online through your website via this WP Event Manager plugin.
4. Woocommerce Paid Listings Plugin
Again, if you have created a WordPress events website, you are eligible to use the Woocommerce Paid Listings plugin to monetize your website. Using WooCommerce and the Paid Listings plugin, you can add and edit multiple event listings to your website, create and manage event packages, sell event packages, highlight certain listings, and purchase packages.
5. Promotional Content
You can even feature sponsored content on your events website, otherwise known as promotional content. This could be anything from a blog post, an article, a YouTube video, etc. The list goes on. The important thing to remember is to not deviate from the theme of your website. If you have an events website, it would make sense to feature a YouTube video covering one of the events previously listed on your website. Similarly, you could feature a review article about an event or a blog post relating to the kind of events your website features. This is a win-win situation as you are giving space on your website to creative advertisements and backlinks to people’s YouTube channels and blogs, for example.
6. An eCommerce Store
Like selling tickets on your events website, you could even incorporate a whole eCommerce store into it. You could feature and sell merchandise from events listed on your website or popular annual events to make money. An easy way to do this in WordPress websites is through the WooCommerce plugin. It is free and easy to use with a lot of tutorials online to help you if you need advice. Using it you can sell digital as well as physical products. And a good thing to remember is to try to keep the content you are selling relevant to your events website.
7. Affiliate Marketing
When your viewers purchase a product of another merchant, you get a share of the sales. Thus, it is an easy way to earn a commission.
Now that you have a basic idea of the number of ways in which you can monetize your events listing website, you can probably come up with even more creative ways to do so. Remember, there is no limit on what you can do as long as it is relevant. As a rule of thumb, always try to give the visitors of your website content related to your website. Design your methods of monetization in such a way that it gives value to your website’s audience as much as it does to you.
To start off, monetization tasks have been made easy to implement. You can do it by using plugins in WordPress. Some useful plugins include WP Event Manager’s Sell Tickets and Woocommerce Paid Listings plugins. It is up to you now to explore and experiment.
It goes without saying that the world of IT is a fiercely competitive arena. Whatever tool, gadget, or service you may want to use, there are plenty of options available. Of course, this makes the job of IT tools and service providers ever more challenging and complicated. Same is the case with Kinsta Managed WordPress Hosting. We will be talking about this amazing hosting provider and why we love it in this article.
With so many players out there and the user spoilt for choice, service providers often have their work cut out in order to stay relevant. Same is the case with managed WordPress hosting facilities. They are pretty much a dime a dozen.
However, if there is a reliable and robust web host available that provides wonderful performance and ultra-fast speed, then that is priceless. It is not the easiest to manage a WordPress website with thousands of visitors. If your hosting plan does not work out, then you may end up spending money on an unresponsive website. Ultimately, it will result in a site that is of no use either to you or your target audience.
Kinsta Managed WordPress Hosting Benefits
Bad hosting is often likely to lead to connection bottlenecks, slower speeds, and causing other websites on the same server to go offline. These issues can be avoided with managed WordPress hosting and Kinsta is one of the best providers of it by far.
We have used Kinsta’s managed WordPress hosting plan a fair bit in recent times and can confidently say that it has many positives. That would be an understatement. Our team has pretty much fallen in love with it. For instance, Kinsta hosting works amazingly when you are creating and running an event management website by using WP Event Manager. In this piece, we’ll talk about why that is so.
Reliance on Google Cloud
This is one of the biggest reasons why we are so fond of Kinsta’s managed WordPress hosting services. Using Google Cloud Platform enables Kinsta to provide the same infrastructural access to users as the one used by Google for YouTube, Google Search, Google Hangouts, and all other products.
Moreover, Kinsta utilizes the Premium tier network. It doesn’t go for the relatively cheaper Standard tier. This means that there will never be any compromise on the quality of service available. In Google’s own words, the Premium tier “utilizes the company’s widespread global network with unmatchable service quality.”
Improved Hosting Options
Kinsta is a very flexible medium with the ability to accommodate the unique and somewhat irregular features of your website. Furthermore, Kinsta’s managed WordPress hosting provides server rules and optimizations for WooCommerce stores. Same goes for the Easy Digital Download stores.
If you are not new to hosting your website and have used a cheaper hosting in the past, you are more than likely to have experienced the control panel.
Honestly speaking, cPanel is not that bad when it comes to functionality and does its job. However, when it comes to user-friendliness and customizability, it lacks behind greatly.
But worry not, because with Kinsta you can bid your farewells to cPanel as Kinsta offers its users a highly interactive user-friendly dashboard that was built from the ground up with WordPress site owners and developers in mind.
In simpler words, you don’t need to be a web wiz to use Kinsta’s dashboard to its full potential. This particular quality makes it a great hosting for newbies.
When you’re talking about the digital domain, no matter what it is, you can’t ignore the threat of being hacked. And if we look specifically at WordPress for a minute, we come to realize that it’s used by more than 34% of all websitese; making it quite susceptible to malicious attacks and malware.
But if you choose Kinsta’s managed WordPress hosting, you can take a sigh of relief because of its serious approach against hackers and malware. Apart from hardware firewalls, Kinsta has designed security measures specific to WordPress.
Furthermore, Kinsta has also set in place strong login security for both WordPress and Kinsta accounts. Not only does Kinsta has a two-factor authorization it imposes strong passwords and bans IPs after six failed attempts to log in.
On top of that, you’d be happy to know that it also offers a hack fix guarantee. In layman terms, that means, even if after all those security measures some harmful malware or hackers can pass through, you’ll get your site cleaned and back to work; that too, for free.
It should be duly noted that none of this means that you are free from any responsibility, whatsoever. One should always have personal security measures set in place.
Exceptional Customer Support
How often have you found yourself stuck in the middle, unable to perform a task because of some unfathomable issue in the background? It is quite irritating and exhausting.
What’s more irritating is when you seek professional help from customer support, and they can’t seem to comprehend or diagnose the issue; thus, leaving you hanging there helpless while they contact their superiors.
Kinsta users don’t need to worry when it comes to customer support as it is by far the best because they deliver what they claim. And that is:
- A team of experts that is ready to help you solve your issues
- Prompt replies
- 24/7 availability
You can ask for help through the Intercom live chat widget that can be found at the bottom right corner of the screen. Intercom chat is better than the conventional method because:
- It does not open up a separate window
- You can switch windows while still chatting to the support team
- Your chat history is stored so that if you need to revisit some instructions, you can easily do that
Staging Environments Made Simple
If you are just starting to work with managed your WordPress site, you might not be familiar with the term staging environment. Talking in simple terms, a staging environment is a dummy website that you can use to test and perform other tasks that would be unsafe to perform on the actual website.
Some of these unsafe tasks might be:
- Testing out a new theme to see if it works, looks good, is user-friendly, or not
- Testing out new features and to check their functionality before incorporating them in the original website
And once you are convinced that the new additions or alterations are good to go, you can transfer them to the live server.
But the problem with most of the shared hosting providers is that they have a complicated and time-consuming process for the addition of the new features tested on the staging site to the live server.
Fortunately, Kinsta has a one-step staging option that lets you transfer the new updates on the live website with just a click.
Kinsta goes a step further and automatically creates a backup of the original site (the one before the alteration) so that if there’s a change of heart, users can easily restore the previous version.
You’ve probably lost something really important at least once (it’s probably way more than that) while upgrading to a new window, factory resetting a smartphone, or doing something else.
After experiencing such a trauma, you clearly understand the necessity of having a backup. And it is even more essential to have a backup when your income depends upon it.
Kinsta clearly understands this need and provides a daily automatic update to its users; that is saved for 14 days. However, if you require more frequent backups, you can pay extra bucks to get automatic updates every hour of the day.
Alternatively, you can also save a backup manually. You can save up to 5 manual backups, consecutively. These manual backups will also remain saved for up to 14 days.
Using the drop-down menu, you can restore any of the backups either to the live site or to the staging site.
Making Migrations Easier
Most website owners are content creators with little to no knowledge of technical hosting stuff. This comes to light, especially when you have to move your website between hosts. Not only is it technically tricky, but it is also extremely risky and time-consuming.
However, if you’re in such a situation of biting your nails off in worry, take a break. We are glad to inform you that Kinsta helps migrate the websites of new accounts.
All you need to do is provide Kinsta all the required credentials. And the experts from Kinsta will migrate your website from your existing hosting to your managed WordPress hosting while you sit back and do what you’re great at, i.e. content creation.
There’s more to it
We’ve already established the fact that setting up hosting and getting your site ready with Kinsta managed WordPress hosting is not only easy but is also super fast. But there are situations when the standard features are not enough, and special add-ons are required.
For example, Kinsta offers support for:
- Cloudflare Railgun
- Nginx reverse proxy
Imagine that you are getting more than your usual amount of visitors on your site. Quite a happy thought, and why shouldn’t it be? More traffic means more sales. However, with more traffic comes a burden on the site, which hinders its optimal performance.
For a website to function at its fullest in times of higher traffic needs to be scaled accordingly. Such a task can be quite problematic when you are using shared hosting.
Alternatively, Kinsta’s managed WordPress hosting uses Google Compute Engine servers. Hence, Kinsta is best option to scale your website according to the requirement automatically. Moreover, other managed hosting providers are limited to up to 6 CPUs per machine. Whereas, Kinsta can scale up to as many CPUs as required without any issue.
Having gone through all these reasons, we presented, we hope that you understand that although a bit expensive, it is the best-managed WordPress hosting provider in the market.