When you think of an events website, a simple catalog of events might come to mind. It would primarily include an events listing page. The events listing page is where you can find current and upcoming events, their descriptions and specifications, their location, and their timing along with other attributes. Doesn’t seem that difficult to implement? Well, it’s not. However, a good strategist would take tactful advantage of this simplicity and use it to make space to monetize events website.
Monetization can turn simple ideas into an absolute means of making money. So how are all websites generally monetized? That’s right, through advertisements. Advertisements might mean one of two things:
- Selling ad spaces on your website
- Promoting your website by posting ads about it
Advertisements are the most basic means of monetization which can be applied to the broad category of websites, not taking into account the niches. And most people are somewhat, if not completely, already familiar with it.
However, if you want to make the most out of events website, you need to look a little further. Personalization dictates that you come up with a solution specific to your problem. Ask yourself, what is unique about an events website that I can use to my advantage?
We’ll give you a brief introduction about how you can use the features highlighted on an events listing website to monetize it. So here are 7 ways to monetize your events website:
1. By Selling Ad Spaces
Generic to all websites, the most straightforward method of monetizing your events website is by selling ad spaces. Ad spaces look a little like this (outlined in red):
Like this, you can decide where to place advertisements on your events website and what ads to place. You can even decide the pricing scheme on your own terms. For example, the areas on your webpage that are most obvious can be charged with more as compared to those that are less obvious. This means that ads get more expensive as their chances of being noticed increase.
2. By Using Advertisement Networks
Advertisement networks like Google AdSense and Propeller Ads are highly equipped to help monetize websites better and analyze trends to provide useful insights into future prospects. To get the most out of these tools, however, you need to first work on your events website such that it has considerable traffic. What separates advertisement networks like Google AdSense from selling ad spaces on your webpage is that they are smart and they intelligently display targeted advertisements. The different forms of ads (text, images, videos, etc) and the ability to place ad blocks makes Google AdSense especially convenient to use.
3. WP Event Manager – Sell Tickets
If you have an events website made in WordPress, then you are in luck because WordPress offers a lot of support with monetization if you have the right plugins installed. The Sell Event Tickets plugin will enable you to sell tickets within your website. What better money-making alternative is there for an events website than selling event tickets? This makes perfect sense! Complete transactions can be made online through your website via this WP Event Manager plugin.
4. Woocommerce Paid Listings Plugin
Again, if you have created a WordPress events website, you are eligible to use the Woocommerce Paid Listings plugin to monetize your website. Using WooCommerce and the Paid Listings plugin, you can add and edit multiple event listings to your website, create and manage event packages, sell event packages, highlight certain listings, and purchase packages.
5. Promotional Content
You can even feature sponsored content on your events website, otherwise known as promotional content. This could be anything from a blog post, an article, a YouTube video, etc. The list goes on. The important thing to remember is to not deviate from the theme of your website. If you have an events website, it would make sense to feature a YouTube video covering one of the events previously listed on your website. Similarly, you could feature a review article about an event or a blog post relating to the kind of events your website features. This is a win-win situation as you are giving space on your website to creative advertisements and backlinks to people’s YouTube channels and blogs, for example.
6. An eCommerce Store
Like selling tickets on your events website, you could even incorporate a whole eCommerce store into it. You could feature and sell merchandise from events listed on your website or popular annual events to make money. An easy way to do this in WordPress websites is through the WooCommerce plugin. It is free and easy to use with a lot of tutorials online to help you if you need advice. Using it you can sell digital as well as physical products. And a good thing to remember is to try to keep the content you are selling relevant to your events website.
7. Affiliate Marketing
When your viewers purchase a product of another merchant, you get a share of the sales. Thus, it is an easy way to earn a commission.
Now that you have a basic idea of the number of ways in which you can monetize your events listing website, you can probably come up with even more creative ways to do so. Remember, there is no limit on what you can do as long as it is relevant. As a rule of thumb, always try to give the visitors of your website content related to your website. Design your methods of monetization in such a way that it gives value to your website’s audience as much as it does to you.
To start off, monetization tasks have been made easy to implement. You can do it by using plugins in WordPress. Some useful plugins include WP Event Manager’s Sell Tickets and Woocommerce Paid Listings plugins. It is up to you now to explore and experiment.